Surfing the long summer how market leaders grow faster than their markets - Velthuis, Carol (Infinite Ideas, 2010)
Includes bibliographical references (p. 171-174) and index
front cover; front page; front matter; copyright; table of contents; front matter introduction; 1 Long Summers; 2 An eye on the game; 3 Insight into the playing field; 4 Two-footed strategy; 5 Perfectionism and discipline; 6 Tightly knit team and inspiring coach; 7 Future Summers; end matter; Bibliography
Industries sometimes are dominated by one market leader for many years. These successful companies are called 'Summer Champions' by Carol Velthuis, referring to the natural seasonal cycle of businesses