The language of branding:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Nova Science Publishers
©2010
|
| Series: | Management science--theory and applications series
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references and index Introduction and background -- The problem and implications -- Structural subtleties -- Situation assessment and context -- Toward resolution -- Conclusion |
| Physical Description: | 1 Online-Ressource (xii, 95 pages) |
| ISBN: | 9781616688950 1616688955 9781616685942 1616685948 |
Staff View
MARC
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| author | Gaski, John F. |
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| id | DE-604.BV042958984 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:45Z |
| institution | BVB |
| isbn | 9781616688950 1616688955 9781616685942 1616685948 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028384850 |
| oclc_num | 912877232 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xii, 95 pages) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Nova Science Publishers |
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| series2 | Management science--theory and applications series |
| spelling | Gaski, John F. Verfasser aut The language of branding John F. Gaski New York Nova Science Publishers ©2010 1 Online-Ressource (xii, 95 pages) txt rdacontent c rdamedia cr rdacarrier Management science--theory and applications series Includes bibliographical references and index Introduction and background -- The problem and implications -- Structural subtleties -- Situation assessment and context -- Toward resolution -- Conclusion Branding (Marketing) fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Branding (Marketing) http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1020607 Aggregator Volltext |
| spellingShingle | Gaski, John F. The language of branding Branding (Marketing) fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Branding (Marketing) |
| title | The language of branding |
| title_auth | The language of branding |
| title_exact_search | The language of branding |
| title_full | The language of branding John F. Gaski |
| title_fullStr | The language of branding John F. Gaski |
| title_full_unstemmed | The language of branding John F. Gaski |
| title_short | The language of branding |
| title_sort | the language of branding |
| topic | Branding (Marketing) fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Branding (Marketing) |
| topic_facet | Branding (Marketing) BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1020607 |
| work_keys_str_mv | AT gaskijohnf thelanguageofbranding |