Advertising and promotion in "new" Asia:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
[Bradford, England]
Emerald
[2009]
|
| Schriftenreihe: | Asia Pacific journal of marketing and logistics
vol. 21, no. 2 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Title from PDF title page (viewed Sept. 9, 2009) Includes bibliographical references When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li [and others] -- Commercializing artistic authenticity via collaborative design / Yuli Bai [and others] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong [and others] |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781848556775 1848556772 9781848556768 |
Internformat
MARC
| LEADER | 00000nmm a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV042958945 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2009 |||| o||u| ||||||eng d | ||
| 020 | |a 9781848556775 |c electronic bk. |9 978-1-84855-677-5 | ||
| 020 | |a 1848556772 |c electronic bk. |9 1-84855-677-2 | ||
| 020 | |a 9781848556768 |9 978-1-84855-676-8 | ||
| 035 | |a (OCoLC)436110957 | ||
| 035 | |a (DE-599)BVBBV042958945 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 658.8/342095 |2 22 | |
| 245 | 1 | 0 | |a Advertising and promotion in "new" Asia |c guest editors, Kim-Shyan Fam and Lisa McNeill |
| 264 | 1 | |a [Bradford, England] |b Emerald |c [2009] | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Asia Pacific journal of marketing and logistics |v vol. 21, no. 2 | |
| 500 | |a Title from PDF title page (viewed Sept. 9, 2009) | ||
| 500 | |a Includes bibliographical references | ||
| 500 | |a When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li [and others] -- Commercializing artistic authenticity via collaborative design / Yuli Bai [and others] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong [and others] | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Consumer Behavior |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumer behavior |z Asia | |
| 650 | 4 | |a Advertising |z Asia | |
| 651 | 4 | |a Asien | |
| 700 | 1 | |a Fam, Kim |e Sonstige |4 oth | |
| 700 | 1 | |a McNeill, L. C. |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=287204 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA |a ZDB-4-EBU | ||
| 940 | 1 | |q FAW_PDA_EBA | |
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028384811 | ||
Datensatz im Suchindex
| _version_ | 1804175278214217728 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV042958945 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)436110957 (DE-599)BVBBV042958945 |
| dewey-full | 658.8/342095 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342095 |
| dewey-search | 658.8/342095 |
| dewey-sort | 3658.8 6342095 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02365nmm a2200481zcb4500</leader><controlfield tag="001">BV042958945</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2009 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781848556775</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-84855-677-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1848556772</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-84855-677-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781848556768</subfield><subfield code="9">978-1-84855-676-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)436110957</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042958945</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/342095</subfield><subfield code="2">22</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising and promotion in "new" Asia</subfield><subfield code="c">guest editors, Kim-Shyan Fam and Lisa McNeill</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Bradford, England]</subfield><subfield code="b">Emerald</subfield><subfield code="c">[2009]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Asia Pacific journal of marketing and logistics</subfield><subfield code="v">vol. 21, no. 2</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Title from PDF title page (viewed Sept. 9, 2009)</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li [and others] -- Commercializing artistic authenticity via collaborative design / Yuli Bai [and others] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong [and others]</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Consumer Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer behavior</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield><subfield code="z">Asia</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="z">Asia</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">Asien</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Fam, Kim</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">McNeill, L. C.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=287204</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FAW_PDA_EBA</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028384811</subfield></datafield></record></collection> |
| geographic | Asien |
| geographic_facet | Asien |
| id | DE-604.BV042958945 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:45Z |
| institution | BVB |
| isbn | 9781848556775 1848556772 9781848556768 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028384811 |
| oclc_num | 436110957 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource |
| psigel | ZDB-4-EBA ZDB-4-EBU FAW_PDA_EBA FLA_PDA_EBU |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Emerald |
| record_format | marc |
| series2 | Asia Pacific journal of marketing and logistics |
| spelling | Advertising and promotion in "new" Asia guest editors, Kim-Shyan Fam and Lisa McNeill [Bradford, England] Emerald [2009] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Asia Pacific journal of marketing and logistics vol. 21, no. 2 Title from PDF title page (viewed Sept. 9, 2009) Includes bibliographical references When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li [and others] -- Commercializing artistic authenticity via collaborative design / Yuli Bai [and others] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong [and others] BUSINESS & ECONOMICS / Consumer Behavior bisacsh Advertising fast Consumer behavior fast Wirtschaft Consumer behavior Asia Advertising Asia Asien Fam, Kim Sonstige oth McNeill, L. C. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=287204 Aggregator Volltext |
| spellingShingle | Advertising and promotion in "new" Asia BUSINESS & ECONOMICS / Consumer Behavior bisacsh Advertising fast Consumer behavior fast Wirtschaft Consumer behavior Asia Advertising Asia |
| title | Advertising and promotion in "new" Asia |
| title_auth | Advertising and promotion in "new" Asia |
| title_exact_search | Advertising and promotion in "new" Asia |
| title_full | Advertising and promotion in "new" Asia guest editors, Kim-Shyan Fam and Lisa McNeill |
| title_fullStr | Advertising and promotion in "new" Asia guest editors, Kim-Shyan Fam and Lisa McNeill |
| title_full_unstemmed | Advertising and promotion in "new" Asia guest editors, Kim-Shyan Fam and Lisa McNeill |
| title_short | Advertising and promotion in "new" Asia |
| title_sort | advertising and promotion in new asia |
| topic | BUSINESS & ECONOMICS / Consumer Behavior bisacsh Advertising fast Consumer behavior fast Wirtschaft Consumer behavior Asia Advertising Asia |
| topic_facet | BUSINESS & ECONOMICS / Consumer Behavior Advertising Consumer behavior Wirtschaft Consumer behavior Asia Advertising Asia Asien |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=287204 |
| work_keys_str_mv | AT famkim advertisingandpromotioninnewasia AT mcneilllc advertisingandpromotioninnewasia |