American buyers demographics of shopping (New Strategist, 2010)
Includes bibliographical references and index
ch. 1. Apparel buyers, 2008 -- ch. 2. Entertainment buyers, 2008 -- ch. 3. Financial products and services buyers, 2008 -- ch. 4. Food and alcoholic beverages buyers, 2008 -- ch. 5. Buyers of gifts for people in other households, 2008 -- ch. 6. Health care buyers, 2008 -- ch. 7. Buyers of housing : household services, supplies, and furnishings, 2008 -- ch. 8. Buyers of housing : shelter and utilities, 2008 -- ch. 9. Buyers of personal care, reading, education, and tobacco, 2008 -- ch. 10. Transportation buyers, 2008
Provides the data businesses need to manage expectations (how many will walk through the door?) and set prices (how much do buyers typically spend?). It features a complete picture of the American consumer, including spending habits