Buying styles: simple lessons in selling the way your customer buys
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
AMA/American Management Association
©2009
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references Looking for solutions -- Identifying the behaviors we hate from customers -- Recognizing the four basic buying styles -- Selling to your boss -- Identifying the buying styles of others -- Comparing selling styles and buying styles -- Tailoring your sales approach to your customer's buying style -- Recognizing style clashes -- Planning your next steps -- One year later Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual?buying styles? ... and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a?learning adventure,? Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale ... and decides to find out why. Readers are then brought along on an interactive lesson that shows them how to:? recognize the four key bu |
| Physical Description: | 1 Online-Ressource (viii, 150 pages) |
| ISBN: | 9780814415283 0814415288 |
Staff View
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| 245 | 1 | 0 | |a Buying styles |b simple lessons in selling the way your customer buys |c Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler |
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| 500 | |a Includes bibliographical references | ||
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| 500 | |a Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual?buying styles? ... and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a?learning adventure,? Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale ... and decides to find out why. Readers are then brought along on an interactive lesson that shows them how to:? recognize the four key bu | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Consumers' preferences |2 fast | |
| 650 | 7 | |a Selling |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Selling | |
| 650 | 4 | |a Consumers' preferences | |
| 650 | 4 | |a Consumer satisfaction | |
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Record in the Search Index
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| dewey-ones | 658 - General management |
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| dewey-search | 658.85 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:13:45Z |
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| language | English |
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| spelling | Wilkinson, Michael Verfasser aut Buying styles simple lessons in selling the way your customer buys Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler New York AMA/American Management Association ©2009 1 Online-Ressource (viii, 150 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Looking for solutions -- Identifying the behaviors we hate from customers -- Recognizing the four basic buying styles -- Selling to your boss -- Identifying the buying styles of others -- Comparing selling styles and buying styles -- Tailoring your sales approach to your customer's buying style -- Recognizing style clashes -- Planning your next steps -- One year later Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual?buying styles? ... and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a?learning adventure,? Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale ... and decides to find out why. Readers are then brought along on an interactive lesson that shows them how to:? recognize the four key bu BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Consumer satisfaction fast Consumers' preferences fast Selling fast Wirtschaft Selling Consumers' preferences Consumer satisfaction Erscheint auch als Druck-Ausgabe, Hardcover 978-0-8144-1527-6 Erscheint auch als Druck-Ausgabe, Hardcover 0-8144-1527-X http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=284214 Aggregator Volltext |
| spellingShingle | Wilkinson, Michael Buying styles simple lessons in selling the way your customer buys BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Consumer satisfaction fast Consumers' preferences fast Selling fast Wirtschaft Selling Consumers' preferences Consumer satisfaction |
| title | Buying styles simple lessons in selling the way your customer buys |
| title_auth | Buying styles simple lessons in selling the way your customer buys |
| title_exact_search | Buying styles simple lessons in selling the way your customer buys |
| title_full | Buying styles simple lessons in selling the way your customer buys Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler |
| title_fullStr | Buying styles simple lessons in selling the way your customer buys Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler |
| title_full_unstemmed | Buying styles simple lessons in selling the way your customer buys Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler |
| title_short | Buying styles |
| title_sort | buying styles simple lessons in selling the way your customer buys |
| title_sub | simple lessons in selling the way your customer buys |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Consumer satisfaction fast Consumers' preferences fast Selling fast Wirtschaft Selling Consumers' preferences Consumer satisfaction |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Consumer satisfaction Consumers' preferences Selling Wirtschaft |
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