The creative process illustrated how advertising's big ideas are born - Griffin, W. Glenn (HOW Books, 2010)
Includes bibliographical references (page 168)
Process is pure -- Process is personal -- Process illustrated : the collection : Chris Adams ; Adrian Alexander ; Andy Azula ; David Baldwin ; Dustin Ballard ; Matthew Barber ; Ross Chowles ; Tom Christmann ; Ian Cohen ; Glenn Cole ; Silver Cuellar ; Hal Curtis ; Greg Eiden ; Danny Gregory ; Andy Hall ; Jim Haven ; Mike Heid ; David Horridge ; Rachel Howald ; David T. Jones ; David Kennedy ; Janet Kestin/Nancy Vonk ; Mike Lescarbeau ; Kate Lummus ; Simon Mainwaring ; Cal McAllister ; Jim Mountjoy ; Doug Pedersen ; Nancy Rice ; Kevin Roddy ; Ryan Romero ; Luke Sullivan ; David Swope ; Randy Tatum ; Deacon Webster -- Process is powerful
Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea