Review of marketing research, Volume 6:
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Armonk, N.Y.
M.E. Sharpe
©2010
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references Review of marketing research : analyzing accumulated knowledge and influencing future research / Naresh K. Malhotra -- A review of prior classifications of purchase behavior and a proposal for a new typology / Hans Baumgartner -- Measuring customer lifetime value : models and analysis / Dipak C. Jain -- Learning models / Pradeep K. Chintagunta -- Customer co-creation : a typology and research agenda / Aric Rindfleisch -- Challenges in measuring return on marketing investment : combining research and practice perspectives / Dave Reibstein -- Service-dominant logic : a review and assessment / Yi He. Marketing in a world with costs of price adjustment / Sourav Ray |
| Physical Description: | 1 Online-Ressource (xxiii, 190 Seiten) |
| ISBN: | 9780765621283 0765621282 9780857247285 085724728X 9780765621276 0765621274 |
Staff View
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| 245 | 1 | 0 | |a Review of marketing research, Volume 6 |c Naresh K. Malhotra, editor |
| 264 | 1 | |a Armonk, N.Y. |b M.E. Sharpe |c ©2010 | |
| 300 | |a 1 Online-Ressource (xxiii, 190 Seiten) | ||
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| 500 | |a Includes bibliographical references | ||
| 500 | |a Review of marketing research : analyzing accumulated knowledge and influencing future research / Naresh K. Malhotra -- A review of prior classifications of purchase behavior and a proposal for a new typology / Hans Baumgartner -- Measuring customer lifetime value : models and analysis / Dipak C. Jain -- Learning models / Pradeep K. Chintagunta -- Customer co-creation : a typology and research agenda / Aric Rindfleisch -- Challenges in measuring return on marketing investment : combining research and practice perspectives / Dave Reibstein -- Service-dominant logic : a review and assessment / Yi He. Marketing in a world with costs of price adjustment / Sourav Ray | ||
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| indexdate | 2024-07-10T07:13:45Z |
| institution | BVB |
| isbn | 9780765621283 0765621282 9780857247285 085724728X 9780765621276 0765621274 |
| language | English |
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| physical | 1 Online-Ressource (xxiii, 190 Seiten) |
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| publisher | M.E. Sharpe |
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| spelling | Review of marketing research, Volume 6 Naresh K. Malhotra, editor Armonk, N.Y. M.E. Sharpe ©2010 1 Online-Ressource (xxiii, 190 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Review of marketing research : analyzing accumulated knowledge and influencing future research / Naresh K. Malhotra -- A review of prior classifications of purchase behavior and a proposal for a new typology / Hans Baumgartner -- Measuring customer lifetime value : models and analysis / Dipak C. Jain -- Learning models / Pradeep K. Chintagunta -- Customer co-creation : a typology and research agenda / Aric Rindfleisch -- Challenges in measuring return on marketing investment : combining research and practice perspectives / Dave Reibstein -- Service-dominant logic : a review and assessment / Yi He. Marketing in a world with costs of price adjustment / Sourav Ray BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing research fast Wirtschaft Marketing research Malhotra, Naresh K. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=316410 Aggregator Volltext |
| spellingShingle | Review of marketing research, Volume 6 BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing research fast Wirtschaft Marketing research |
| title | Review of marketing research, Volume 6 |
| title_auth | Review of marketing research, Volume 6 |
| title_exact_search | Review of marketing research, Volume 6 |
| title_full | Review of marketing research, Volume 6 Naresh K. Malhotra, editor |
| title_fullStr | Review of marketing research, Volume 6 Naresh K. Malhotra, editor |
| title_full_unstemmed | Review of marketing research, Volume 6 Naresh K. Malhotra, editor |
| title_short | Review of marketing research, Volume 6 |
| title_sort | review of marketing research volume 6 |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing research fast Wirtschaft Marketing research |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Marketing research Wirtschaft |
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