ESPN: the company : the story and lessons behind the most fanatical brand in sports
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons
©2009
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references and index ESPN: The Company -- The Story and Lessons Behind the Most Fanatical Brand in Sports; Contents; Acknowledgments; Introduction: The Biggest Business Story In Sports; Chapter 1: TURNING FANATICS INTO FANS; Chapter 2: THINK LIKE AN INCUMBENT, ACT LIKE A CHALLENGER; Chapter 3: THE RIGHT LEADER AT THE RIGHT TIME; Chapter 4: CREATE YOUR OWN GAME; Chapter 5: EXPAND THE BRAND; Chapter 6: PLAYING WELL WITH OTHERS; Chapter 7: BLOW THE WHISTLE, SPOT THE BALL; Chapter 8: ARE YOU HAVING FUN?; Notes; References; About the Authors; Index A fascinating look at ESPN and its success as a brand. ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great o |
| Physical Description: | 1 Online-Ressource (xxiv, 232 pages, [8] pages of plates) |
| ISBN: | 9780470563984 0470563982 9780470564004 0470564008 9780470563991 0470563990 1282291424 9781282291423 |
Staff View
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| 245 | 1 | 0 | |a ESPN |b the company : the story and lessons behind the most fanatical brand in sports |c Anthony F. Smith, with Keith Hollihan |
| 264 | 1 | |a Hoboken, N.J. |b John Wiley & Sons |c ©2009 | |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a ESPN: The Company -- The Story and Lessons Behind the Most Fanatical Brand in Sports; Contents; Acknowledgments; Introduction: The Biggest Business Story In Sports; Chapter 1: TURNING FANATICS INTO FANS; Chapter 2: THINK LIKE AN INCUMBENT, ACT LIKE A CHALLENGER; Chapter 3: THE RIGHT LEADER AT THE RIGHT TIME; Chapter 4: CREATE YOUR OWN GAME; Chapter 5: EXPAND THE BRAND; Chapter 6: PLAYING WELL WITH OTHERS; Chapter 7: BLOW THE WHISTLE, SPOT THE BALL; Chapter 8: ARE YOU HAVING FUN?; Notes; References; About the Authors; Index | ||
| 500 | |a A fascinating look at ESPN and its success as a brand. ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great o | ||
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| dewey-full | 384.55/5 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 384 - Communications |
| dewey-raw | 384.55/5 |
| dewey-search | 384.55/5 |
| dewey-sort | 3384.55 15 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:44Z |
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| isbn | 9780470563984 0470563982 9780470564004 0470564008 9780470563991 0470563990 1282291424 9781282291423 |
| language | English |
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| spelling | Smith, Anthony F. Verfasser aut ESPN the company : the story and lessons behind the most fanatical brand in sports Anthony F. Smith, with Keith Hollihan Hoboken, N.J. John Wiley & Sons ©2009 1 Online-Ressource (xxiv, 232 pages, [8] pages of plates) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index ESPN: The Company -- The Story and Lessons Behind the Most Fanatical Brand in Sports; Contents; Acknowledgments; Introduction: The Biggest Business Story In Sports; Chapter 1: TURNING FANATICS INTO FANS; Chapter 2: THINK LIKE AN INCUMBENT, ACT LIKE A CHALLENGER; Chapter 3: THE RIGHT LEADER AT THE RIGHT TIME; Chapter 4: CREATE YOUR OWN GAME; Chapter 5: EXPAND THE BRAND; Chapter 6: PLAYING WELL WITH OTHERS; Chapter 7: BLOW THE WHISTLE, SPOT THE BALL; Chapter 8: ARE YOU HAVING FUN?; Notes; References; About the Authors; Index A fascinating look at ESPN and its success as a brand. ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great o ESPN (Television network) fast ESPN (Television network) History Television broadcasting of sports TECHNOLOGY & ENGINEERING / Television & Video bisacsh Television broadcasting of sports fast Geschichte Television broadcasting of sports History Hollihan, Keith Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-470-54211-X Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-54211-8 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=289311 Aggregator Volltext |
| spellingShingle | Smith, Anthony F. ESPN the company : the story and lessons behind the most fanatical brand in sports ESPN (Television network) fast ESPN (Television network) History Television broadcasting of sports TECHNOLOGY & ENGINEERING / Television & Video bisacsh Television broadcasting of sports fast Geschichte Television broadcasting of sports History |
| title | ESPN the company : the story and lessons behind the most fanatical brand in sports |
| title_auth | ESPN the company : the story and lessons behind the most fanatical brand in sports |
| title_exact_search | ESPN the company : the story and lessons behind the most fanatical brand in sports |
| title_full | ESPN the company : the story and lessons behind the most fanatical brand in sports Anthony F. Smith, with Keith Hollihan |
| title_fullStr | ESPN the company : the story and lessons behind the most fanatical brand in sports Anthony F. Smith, with Keith Hollihan |
| title_full_unstemmed | ESPN the company : the story and lessons behind the most fanatical brand in sports Anthony F. Smith, with Keith Hollihan |
| title_short | ESPN |
| title_sort | espn the company the story and lessons behind the most fanatical brand in sports |
| title_sub | the company : the story and lessons behind the most fanatical brand in sports |
| topic | ESPN (Television network) fast ESPN (Television network) History Television broadcasting of sports TECHNOLOGY & ENGINEERING / Television & Video bisacsh Television broadcasting of sports fast Geschichte Television broadcasting of sports History |
| topic_facet | ESPN (Television network) ESPN (Television network) History Television broadcasting of sports TECHNOLOGY & ENGINEERING / Television & Video Geschichte Television broadcasting of sports History |
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