Best customers: demographics of consumer demand
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Bibliographic Details
Format: Electronic eBook
Language:English
Published: Ithaca, N.Y. New Strategist Publications c2010
Edition:7th ed
Subjects:
Online Access:Volltext
Item Description:Includes index
ch 1. Alcoholic beverages -- ch 2. Apparel -- ch 3. Computers -- ch 4. Education -- ch 5. Entertainment -- ch 6. Financial products and services -- ch 7. Furnishings and equipment -- ch 8. Gifts for people in other households -- ch 9. Groceries -- ch 10. Health care -- ch 11. Household services -- ch 12. Housekeeping supplies -- ch 13. Personal care -- ch 14. Reading material -- ch 15. Restaurants and carry-outs -- ch 16. Shelter -- ch 17. Telephone -- ch 18. Tobacco products -- ch 19. Transportation -- ch 20. Travel -- ch 21. Utilities
Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers)
Physical Description:1 Online-Ressource (xiii, 773 p.)
ISBN:9781441680068
1441680063
9781935114895
1935114891
9781935114871
1935114875
9781935114888
1935114883

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