APA-Zitierstil (7. Ausg.)

Kincaid, W. M. (1981). Promotion: Products, services, and ideas. Merrill.

Chicago-Zitierstil (17. Ausg.)

Kincaid, William Murphy. Promotion: Products, Services, and Ideas. Columbus [u.a.]: Merrill, 1981.

MLA-Zitierstil (9. Ausg.)

Kincaid, William Murphy. Promotion: Products, Services, and Ideas. Merrill, 1981.