Creative strategy in advertising:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Belmont, Calif.
Wadsworth Publ.
1989
|
| Edition: | 3rd ed. |
| Series: | Wadsworth series in mass communication
|
| Subjects: | |
| Item Description: | Includes bibliographical references (pages 365-366) and index |
| Physical Description: | XIII, 370 S. Ill. 24 cm |
Staff View
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| 245 | 1 | 0 | |a Creative strategy in advertising |c A. Jerome Jewler |
| 250 | |a 3rd ed. | ||
| 264 | 1 | |a Belmont, Calif. |b Wadsworth Publ. |c 1989 | |
| 300 | |a XIII, 370 S. |b Ill. |c 24 cm | ||
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| 650 | 4 | |a Advertising layout and typography | |
| 650 | 4 | |a Advertising copy / Problems, exercises, etc | |
| 650 | 4 | |a Publicité / Rédaction | |
| 650 | 4 | |a Publicité / Mise en pages et typographie | |
| 650 | 7 | |a Advertising copy |2 fast | |
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Record in the Search Index
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| edition | 3rd ed. |
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| id | DE-604.BV042952017 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:13:34Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028378118 |
| oclc_num | 932451131 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XIII, 370 S. Ill. 24 cm |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Wadsworth Publ. |
| record_format | marc |
| series2 | Wadsworth series in mass communication |
| spelling | Jewler, A. Jerome Verfasser aut Creative strategy in advertising A. Jerome Jewler 3rd ed. Belmont, Calif. Wadsworth Publ. 1989 XIII, 370 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Wadsworth series in mass communication Includes bibliographical references (pages 365-366) and index Advertising copy Advertising layout and typography Advertising copy / Problems, exercises, etc Publicité / Rédaction Publicité / Mise en pages et typographie Advertising copy fast Advertising layout and typography fast Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jewler, A. Jerome Creative strategy in advertising Advertising copy Advertising layout and typography Advertising copy / Problems, exercises, etc Publicité / Rédaction Publicité / Mise en pages et typographie Advertising copy fast Advertising layout and typography fast Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Creative strategy in advertising |
| title_auth | Creative strategy in advertising |
| title_exact_search | Creative strategy in advertising |
| title_full | Creative strategy in advertising A. Jerome Jewler |
| title_fullStr | Creative strategy in advertising A. Jerome Jewler |
| title_full_unstemmed | Creative strategy in advertising A. Jerome Jewler |
| title_short | Creative strategy in advertising |
| title_sort | creative strategy in advertising |
| topic | Advertising copy Advertising layout and typography Advertising copy / Problems, exercises, etc Publicité / Rédaction Publicité / Mise en pages et typographie Advertising copy fast Advertising layout and typography fast Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising copy Advertising layout and typography Advertising copy / Problems, exercises, etc Publicité / Rédaction Publicité / Mise en pages et typographie Werbung |
| work_keys_str_mv | AT jewlerajerome creativestrategyinadvertising |