Valuable content marketing: how to make quality content your key to success
"From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever. When businesses get it right and create the type of marketing people love they have a huge opportunity to connect with clients and customers in ways their customers...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2015
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | "From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever. When businesses get it right and create the type of marketing people love they have a huge opportunity to connect with clients and customers in ways their customers appreciate, trust and want. Valuable Content Marketing shows how to create and share valuable content on websites and through social media and more traditional methods. This fully revised second edition of Valuable Content Marketing is a practical, focused guide to effective marketing. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for sales, marketing and branding professionals as well as small business owners or practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development firm Desynit to household names like Accenture".. |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVI, 309 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9780749473273 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042950181 | ||
| 003 | DE-604 | ||
| 005 | 20160107 | ||
| 007 | t | ||
| 008 | 151027s2015 xxkad|| |||| 00||| eng d | ||
| 010 | |a 015016196 | ||
| 020 | |a 9780749473273 |9 978-0-7494-7327-3 | ||
| 035 | |a (OCoLC)927921073 | ||
| 035 | |a (DE-599)BVBBV042950181 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-1050 |a DE-573 |a DE-2070s | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Jefferson, Sonja |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Valuable content marketing |b how to make quality content your key to success |c Sonja Jefferson ; Sharon Tanton |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2015 | |
| 300 | |a XVI, 309 S. |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever. When businesses get it right and create the type of marketing people love they have a huge opportunity to connect with clients and customers in ways their customers appreciate, trust and want. Valuable Content Marketing shows how to create and share valuable content on websites and through social media and more traditional methods. This fully revised second edition of Valuable Content Marketing is a practical, focused guide to effective marketing. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for sales, marketing and branding professionals as well as small business owners or practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development firm Desynit to household names like Accenture".. | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Business Communication / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Development / Business Development |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Business Communication / General | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Development / Business Development | |
| 650 | 0 | 7 | |a Content Management |0 (DE-588)4673954-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Content Management |0 (DE-588)4673954-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Tanton, Sharon |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-7494-7328-0 |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028376347&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028376347 | ||
Record in the Search Index
| _version_ | 1804175264725336064 |
|---|---|
| adam_text | VALUABLE CONTENT MARKETING
/ / / / / / / JEFFERSON, SONJA.
: : : : : : : 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
^^ - 5. QUESTIONS TO HELP YOU WRITE A GOOD CASE STUDY
6. CHECKLIST: IS THIS CONTENT VALUABLE?
7. RECOMMENDED READINGACKNOWLEDGEMENTS
NOTES AND REFERENCES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Jefferson, Sonja Tanton, Sharon |
| author_facet | Jefferson, Sonja Tanton, Sharon |
| author_role | aut aut |
| author_sort | Jefferson, Sonja |
| author_variant | s j sj s t st |
| building | Verbundindex |
| bvnumber | BV042950181 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)927921073 (DE-599)BVBBV042950181 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03219nam a2200541 c 4500</leader><controlfield tag="001">BV042950181</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160107 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">151027s2015 xxkad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">015016196</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749473273</subfield><subfield code="9">978-0-7494-7327-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)927921073</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042950181</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-2070s</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jefferson, Sonja</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Valuable content marketing</subfield><subfield code="b">how to make quality content your key to success</subfield><subfield code="c">Sonja Jefferson ; Sharon Tanton</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 309 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever. When businesses get it right and create the type of marketing people love they have a huge opportunity to connect with clients and customers in ways their customers appreciate, trust and want. Valuable Content Marketing shows how to create and share valuable content on websites and through social media and more traditional methods. This fully revised second edition of Valuable Content Marketing is a practical, focused guide to effective marketing. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for sales, marketing and branding professionals as well as small business owners or practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development firm Desynit to household names like Accenture"..</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Business Communication / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Development / Business Development</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Business Communication / General</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Development / Business Development</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Content Management</subfield><subfield code="0">(DE-588)4673954-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Content Management</subfield><subfield code="0">(DE-588)4673954-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Tanton, Sharon</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-7494-7328-0</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028376347&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028376347</subfield></datafield></record></collection> |
| id | DE-604.BV042950181 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:13:32Z |
| institution | BVB |
| isbn | 9780749473273 |
| language | English |
| lccn | 015016196 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028376347 |
| oclc_num | 927921073 |
| open_access_boolean | |
| owner | DE-1050 DE-573 DE-2070s |
| owner_facet | DE-1050 DE-573 DE-2070s |
| physical | XVI, 309 S. Ill., graph. Darst. 24 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Jefferson, Sonja Verfasser aut Valuable content marketing how to make quality content your key to success Sonja Jefferson ; Sharon Tanton 2. ed. London [u.a.] Kogan Page 2015 XVI, 309 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever. When businesses get it right and create the type of marketing people love they have a huge opportunity to connect with clients and customers in ways their customers appreciate, trust and want. Valuable Content Marketing shows how to create and share valuable content on websites and through social media and more traditional methods. This fully revised second edition of Valuable Content Marketing is a practical, focused guide to effective marketing. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for sales, marketing and branding professionals as well as small business owners or practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development firm Desynit to household names like Accenture".. BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Business Communication / General bisacsh BUSINESS & ECONOMICS / Development / Business Development bisacsh Wirtschaft Marketing Internet marketing Customer relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Business Communication / General BUSINESS & ECONOMICS / Development / Business Development Content Management (DE-588)4673954-3 gnd rswk-swf Content Management (DE-588)4673954-3 s DE-604 Tanton, Sharon Verfasser aut Erscheint auch als Online-Ausgabe 978-0-7494-7328-0 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028376347&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jefferson, Sonja Tanton, Sharon Valuable content marketing how to make quality content your key to success BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Business Communication / General bisacsh BUSINESS & ECONOMICS / Development / Business Development bisacsh Wirtschaft Marketing Internet marketing Customer relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Business Communication / General BUSINESS & ECONOMICS / Development / Business Development Content Management (DE-588)4673954-3 gnd |
| subject_GND | (DE-588)4673954-3 |
| title | Valuable content marketing how to make quality content your key to success |
| title_auth | Valuable content marketing how to make quality content your key to success |
| title_exact_search | Valuable content marketing how to make quality content your key to success |
| title_full | Valuable content marketing how to make quality content your key to success Sonja Jefferson ; Sharon Tanton |
| title_fullStr | Valuable content marketing how to make quality content your key to success Sonja Jefferson ; Sharon Tanton |
| title_full_unstemmed | Valuable content marketing how to make quality content your key to success Sonja Jefferson ; Sharon Tanton |
| title_short | Valuable content marketing |
| title_sort | valuable content marketing how to make quality content your key to success |
| title_sub | how to make quality content your key to success |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Business Communication / General bisacsh BUSINESS & ECONOMICS / Development / Business Development bisacsh Wirtschaft Marketing Internet marketing Customer relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Business Communication / General BUSINESS & ECONOMICS / Development / Business Development Content Management (DE-588)4673954-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Business Communication / General BUSINESS & ECONOMICS / Development / Business Development Wirtschaft Marketing Internet marketing Customer relations Content Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028376347&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT jeffersonsonja valuablecontentmarketinghowtomakequalitycontentyourkeytosuccess AT tantonsharon valuablecontentmarketinghowtomakequalitycontentyourkeytosuccess |