Personalized digital advertising: how data and technology are transforming how we market
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Old Tappan, New Jersey
Pearson Education
2015
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| Subjects: | |
| Item Description: | Includes index Part I: Digital advertising, continuous disruption. The talking billboard -- Reach vs. relevance -- Digital disruption: the proliferation and personalization of media -- Data in advertising -- The customer purchase journey: increasing relevance and engagement -- Targeting vs. personalization -- Native advertising, content marketing, and personalization -- Twitter come to display advertising -- Part II: Dynamic advertising key concepts. Data, events, and rules -- The role of programmatic platforms in personalized advertising -- Ad formats -- Planning for a data-driven dynamic advertising campaign -- Measurement, ROI, and optimization of personalized ad campaigns -- Part III: Technology for personalization. Data-driven dynamic ad products for publishers -- Developing big data for personalization -- Content development for personalization -- Technology for developing data-driven advertisements -- Conversion tracking and attribution -- Case studies -- Privacy -- The future -- Industry perspectives |
| Physical Description: | xiv, 223 pages illustrations 24 cm |
Staff View
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| indexdate | 2024-07-10T07:13:14Z |
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| language | English |
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| physical | xiv, 223 pages illustrations 24 cm |
| publishDate | 2015 |
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| publisher | Pearson Education |
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| spelling | Nesamoney, Diaz Verfasser aut Personalized digital advertising how data and technology are transforming how we market Diaz Nesamoney Old Tappan, New Jersey Pearson Education 2015 xiv, 223 pages illustrations 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index Part I: Digital advertising, continuous disruption. The talking billboard -- Reach vs. relevance -- Digital disruption: the proliferation and personalization of media -- Data in advertising -- The customer purchase journey: increasing relevance and engagement -- Targeting vs. personalization -- Native advertising, content marketing, and personalization -- Twitter come to display advertising -- Part II: Dynamic advertising key concepts. Data, events, and rules -- The role of programmatic platforms in personalized advertising -- Ad formats -- Planning for a data-driven dynamic advertising campaign -- Measurement, ROI, and optimization of personalized ad campaigns -- Part III: Technology for personalization. Data-driven dynamic ad products for publishers -- Developing big data for personalization -- Content development for personalization -- Technology for developing data-driven advertisements -- Conversion tracking and attribution -- Case studies -- Privacy -- The future -- Industry perspectives Internet advertising Digital media Consumer behavior Consumers / Research Consumer behavior fast Consumers / Research fast Digital media fast Internet advertising fast |
| spellingShingle | Nesamoney, Diaz Personalized digital advertising how data and technology are transforming how we market Internet advertising Digital media Consumer behavior Consumers / Research Consumer behavior fast Consumers / Research fast Digital media fast Internet advertising fast |
| title | Personalized digital advertising how data and technology are transforming how we market |
| title_auth | Personalized digital advertising how data and technology are transforming how we market |
| title_exact_search | Personalized digital advertising how data and technology are transforming how we market |
| title_full | Personalized digital advertising how data and technology are transforming how we market Diaz Nesamoney |
| title_fullStr | Personalized digital advertising how data and technology are transforming how we market Diaz Nesamoney |
| title_full_unstemmed | Personalized digital advertising how data and technology are transforming how we market Diaz Nesamoney |
| title_short | Personalized digital advertising |
| title_sort | personalized digital advertising how data and technology are transforming how we market |
| title_sub | how data and technology are transforming how we market |
| topic | Internet advertising Digital media Consumer behavior Consumers / Research Consumer behavior fast Consumers / Research fast Digital media fast Internet advertising fast |
| topic_facet | Internet advertising Digital media Consumer behavior Consumers / Research |
| work_keys_str_mv | AT nesamoneydiaz personalizeddigitaladvertisinghowdataandtechnologyaretransforminghowwemarket |