Holistic retail design: reshaping shopping for the digital era
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Frame Publishers
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 399 Seiten Illustrationen |
| ISBN: | 9789491727658 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 008 | 151013s2015 a||| |||| 00||| eng d | ||
| 020 | |a 9789491727658 |9 978-94-91727-65-8 | ||
| 035 | |a (OCoLC)953633093 | ||
| 035 | |a (DE-599)HBZHT018769096 | ||
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| 041 | 0 | |a eng | |
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| 245 | 1 | 0 | |a Holistic retail design |b reshaping shopping for the digital era |c Philipp Teufel ; Rainer Zimmermann |
| 264 | 1 | |a Amsterdam |b Frame Publishers |c [2015] | |
| 264 | 4 | |c © 2015 | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-028350646 | ||
Datensatz im Suchindex
| _version_ | 1804175226336968704 |
|---|---|
| adam_text | CONTENTS
6 9 PREFACE
10-81
MARKET, WAREHOUSE, MUSEUM
THE STRATEGIC SITUATION OF RETAIL AND
CONSEQUENCES FOR HOLISTIC RETAIL DESIGN
82-121
STRATEGY MARKET
COMPETITIVE AND COMMUNICATIVE STRATEGIES
FOR RETAIL ARCHETYPES
22 285 STRATEGY IN APPLICATION
FIFTEEN DESIGN STRATEGIES IN MASTERFUL EXECUTION
124-141
142-151
152-163
164-179
180-189
190-197
198-203
204-207
208-213
214-223
224-233
234-251
252-261
262-269
270-285
AUTHENTICITY
CONTEXTUALISATION
CURATION
DECONSTRUCTION
EXCLUSIVITY
FUSION
GAMIFICATION
NEWS VALUE
PARTICIPATION
POESY
PROSUMING
SIMPLICITY
STORYTELLING
TRADING UP
TRANSFORMATION
CUSTOMER TOUCHPOINTS
286-341
IN SEARCH OF UNIQUENESS AND INTEGRATION
STATIONARY
FRONTAGE/WINDOWS
288-297
STORE/DESIGN 298-309
SIGNAGE 310-317
PACKAGING
318-323
DIGITAL
WEB/DEVICES
324-329
MEDIA
ADVERTISING/EDITORIAL
330-335
EVENT
EVENT/PROMOTIONS
336-341
BEST PRACTICE 342 389
FIVE PARADIGMATIC CASES OF HOLISTIC RETAIL DESIGN
AESOP
COMME DES GARCONS
NIKE
SELFNDGES&CO.
UNIQLO
AT A GLANCE
INDEX
IMAGE CREDITS
ABOUT THE AUTHORS/IMPRINT
344-355
356-363
364-371
372-381
382-389
390-393
394-395
396-397
398-399
|
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| isbn | 9789491727658 |
| language | English |
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| spelling | Teufel, Philipp 1958- (DE-588)188409203 aut Holistic retail design reshaping shopping for the digital era Philipp Teufel ; Rainer Zimmermann Amsterdam Frame Publishers [2015] © 2015 399 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Ladeneinrichtung (DE-588)4126247-5 gnd rswk-swf Ladeneinrichtung (DE-588)4126247-5 s DE-604 Zimmermann, Rainer 1956- (DE-588)130632309 aut SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028350646&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4126247-5 |
| title | Holistic retail design reshaping shopping for the digital era |
| title_auth | Holistic retail design reshaping shopping for the digital era |
| title_exact_search | Holistic retail design reshaping shopping for the digital era |
| title_full | Holistic retail design reshaping shopping for the digital era Philipp Teufel ; Rainer Zimmermann |
| title_fullStr | Holistic retail design reshaping shopping for the digital era Philipp Teufel ; Rainer Zimmermann |
| title_full_unstemmed | Holistic retail design reshaping shopping for the digital era Philipp Teufel ; Rainer Zimmermann |
| title_short | Holistic retail design |
| title_sort | holistic retail design reshaping shopping for the digital era |
| title_sub | reshaping shopping for the digital era |
| topic | Ladeneinrichtung (DE-588)4126247-5 gnd |
| topic_facet | Ladeneinrichtung |
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