Television advertising and elementary school children: a study of commercial order effects and product type as variables influencing recall and attitude
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Bibliographic Details
Main Author: Goff, Linda Dysart (Author)
Format: Thesis Book
Language:English
Subjects:
Item Description:Kopie, erschienen im Verl. Univ. Microfilms Internat., Ann Arbor, Mich.
Physical Description:IV, 228 Bl. Ill. 28 cm

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