The psychology of design: creating consumer appeal
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York [u.a.]
Routledge
2016
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Kurzbeschreibung Inhaltsverzeichnis |
| Item Description: | Copyright 2016 [published August 2015]. - Includes bibliographical references and index Editors: Rajeev Batra (Ross School of Business, University of Michigan, USA); Colleen Seifert (Department of Psychology, University of Michigan, USA); Diann Brei (Associate Chair for Undergraduate Education, University of Michigan, USA) |
| Physical Description: | XXI, 354 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9780765647597 9780765647603 |
Staff View
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Record in the Search Index
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| adam_text | CONTENTS
List of Figures uiH
List of Tables xi
List of Contributors xii
Foreword by Don Norman xiv
Introduction xvii
RAJEE V BATRA, COLLEEN SEIFERT, AND DIANN BREI
PARTI
Embodied Design 1
1 Implications of Haptic Experience for Product
and Environmental Design 3
Joshua Ackerman
2 The Building Blocks of Design: Conceptual Scaffolding
as an Organizing Framework for Design 26
Laurence E. Williams
3 The Conceptual Effects of Verticality in Design 40
Luca Gan
4 Sensory Imagery for Design
Aradhna Krishna
53
vl Contents
PARTI!
Designing Product Features 61
5 Blue-Washing the Green Halo: How Colors Color
Ethical Judgments 63
Apama Sundar and James J. Kellaris
6 Color Design and Purchase Price: How Vehicle Colors
Affect What Consumers Pay for New and Used Cars 75
Keiko L Powers
7 Curvature From All Angles: An Integrative Review
and Implications for Product Design 91
Tanuka Ghoshal, Peter Boatwright, and Malika M.
8 Beyond Beauty: Design Symmetry and Brand Personality 107
Aditi Bajaj and Samuel D. Bond
9 How to Use Visual Design to Boost Brand Equity 121
Antonios Stamatogiannakis, Jonathan LujfareUi, and
Haiyang Yang
10 Dominant Designs: The Role of Product Face-Ratios
and Anthropomorphism on Consumer Preferences 133
Ahreum Maeng and Pankaj Aggarwal
11 How Consumers Respond to Cute Products 149
Tingting Wang and Anirban Mukhopadhyay
12 Cuteness, Nurturance, and Implications for Visual
Product Design 168
He (Michael) Jia, C. Whan Park, and Gratiana Pol
13 The Aesthetics of Brand Name Design: Form, Fit, Fluency,
and Phonetics 180
Sarah Roche, L. Jr. Shrum, and Tina M. Lowrey
14 The Design of Experience 197
Bemd Schmitt
Contents vii
PART HI
Underlying Processes 205
15 The Inherent Primacy of Aesthetic Attribute Processing 207
Claudia Townsend and Sanjay Sood
16 Processing Fluency of Product Design: Cognitive
and Affective Routes to Aesthetic Preferences 218
Jan R. Landwehr
17 Aesthetic Principles of Product Form and Cognitive
Appraisals: Predicting Emotional Responses to Beauty 234
Minu Kumar
18 Good Aesthetics Is Great Business: Do We Know Why? 252
Ravindra Chitturi
19 Change Is the Only Constant: Advertising, Design, and
the Effects of Nonconscious Change 264
James A. Mourey and Ryan S. Elder
20 Ergonomic Design and Choice Overload 275
Matteo Visentin, Samuel Franssens, and Simona Botti
21 Product Aesthetics and the Self 287
Kelly B. Herd and C. Page Moreau
PART IV
Design Methods 299
22 Eye-Tracking Aids in Understanding Consumer
Product Evaluations 301
Ping E u and Erin MacDonald
23 Enhancing Design Intuition 315
Jeffrey Hartley
24 Design Heuristics: A Tool for Innovation in Product Design 327
Colleen Seifert, Richard Gonzalez, Shanna R. Daly,
and Seda Yilmaz
Index
345
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| spelling | The psychology of design creating consumer appeal ed. by Rajeev Batra, Colleen Seifert, and Diann Brei 1. publ. New York [u.a.] Routledge 2016 XXI, 354 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Copyright 2016 [published August 2015]. - Includes bibliographical references and index Editors: Rajeev Batra (Ross School of Business, University of Michigan, USA); Colleen Seifert (Department of Psychology, University of Michigan, USA); Diann Brei (Associate Chair for Undergraduate Education, University of Michigan, USA) Produktgestaltung (DE-588)4047340-5 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Methodisches Konstruieren (DE-588)4139311-9 gnd rswk-swf Design (DE-588)4011510-0 gnd rswk-swf Product design Marketing Psychological aspects (DE-588)1071861417 Konferenzschrift gnd-content Methodisches Konstruieren (DE-588)4139311-9 s Produktgestaltung (DE-588)4047340-5 s Design (DE-588)4011510-0 s Psychologie (DE-588)4047704-6 s DE-604 Batra, Rajeev Sonstige (DE-588)121629791 oth Seifert, Colleen Sonstige (DE-588)1075860903 oth Brei, Diann Sonstige (DE-588)1075860911 oth Erscheint auch als Online-Ausgabe 978-1-315-71480-6 text/html https://www.routledge.com/products/9780765647603 Kurzbeschreibung Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028339983&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The psychology of design creating consumer appeal Produktgestaltung (DE-588)4047340-5 gnd Psychologie (DE-588)4047704-6 gnd Methodisches Konstruieren (DE-588)4139311-9 gnd Design (DE-588)4011510-0 gnd |
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| title | The psychology of design creating consumer appeal |
| title_auth | The psychology of design creating consumer appeal |
| title_exact_search | The psychology of design creating consumer appeal |
| title_full | The psychology of design creating consumer appeal ed. by Rajeev Batra, Colleen Seifert, and Diann Brei |
| title_fullStr | The psychology of design creating consumer appeal ed. by Rajeev Batra, Colleen Seifert, and Diann Brei |
| title_full_unstemmed | The psychology of design creating consumer appeal ed. by Rajeev Batra, Colleen Seifert, and Diann Brei |
| title_short | The psychology of design |
| title_sort | the psychology of design creating consumer appeal |
| title_sub | creating consumer appeal |
| topic | Produktgestaltung (DE-588)4047340-5 gnd Psychologie (DE-588)4047704-6 gnd Methodisches Konstruieren (DE-588)4139311-9 gnd Design (DE-588)4011510-0 gnd |
| topic_facet | Produktgestaltung Psychologie Methodisches Konstruieren Design Konferenzschrift |
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