The psychology of design creating consumer appeal (Routledge, 2016)
Copyright 2016 [published August 2015]. - Includes bibliographical references and index
Editors: Rajeev Batra (Ross School of Business, University of Michigan, USA); Colleen Seifert (Department of Psychology, University of Michigan, USA); Diann Brei (Associate Chair for Undergraduate Education, University of Michigan, USA)