Internet marketing and big data exploitation:
"The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sust...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke
Palgrave Macmillan
2015
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| Subjects: | |
| Summary: | "The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining long term performance by exploiting new technologies. Understanding of these new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, service firms, healthcare and the public sector in terms of creating new forms of competitive advantage within both pure play and terrestrial environments as a consequence of the advent of mobile technology and online social networks"-- |
| Item Description: | Literaturangaben |
| Physical Description: | x, 286 Seiten Diagramme |
| ISBN: | 9781349504145 9781137488947 1137488948 |
Staff View
MARC
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| 100 | 1 | |a Chaston, Ian |d 1944- |0 (DE-588)171836065 |4 aut | |
| 245 | 1 | 0 | |a Internet marketing and big data exploitation |c Ian Chaston, University of Auckland, New Zealand |
| 264 | 1 | |a Basingstoke |b Palgrave Macmillan |c 2015 | |
| 300 | |a x, 286 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 505 | 8 | |a Machine generated contents note: -- 1. The Online World -- 2. Big Data and Analytics -- 3. Opportunities -- 4. Technology -- 5. Capabilities -- 6. i-Strategy -- 7. Marketing Mix -- 8. Websites -- 9. Social Media -- 10. Blog, Tweets and Apps -- 11. Online Retailing -- 12. Online Service Firms -- 13. Public Sector Online -- 14. Online Governance -- 15. Future Innovation Opportunities | |
| 520 | |a "The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining long term performance by exploiting new technologies. Understanding of these new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, service firms, healthcare and the public sector in terms of creating new forms of competitive advantage within both pure play and terrestrial environments as a consequence of the advent of mobile technology and online social networks"-- | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Big data | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Business Communication / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Development / Business Development |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / International / Marketing |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
| 650 | 7 | |a Big data |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
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| 689 | 0 | 1 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | 2 | |a Big Data |0 (DE-588)4802620-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028339937 | ||
Record in the Search Index
| _version_ | 1804175210719477760 |
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| any_adam_object | |
| author | Chaston, Ian 1944- |
| author_GND | (DE-588)171836065 |
| author_facet | Chaston, Ian 1944- |
| author_role | aut |
| author_sort | Chaston, Ian 1944- |
| author_variant | i c ic |
| building | Verbundindex |
| bvnumber | BV042912181 |
| classification_rvk | QP 650 |
| contents | Machine generated contents note: -- 1. The Online World -- 2. Big Data and Analytics -- 3. Opportunities -- 4. Technology -- 5. Capabilities -- 6. i-Strategy -- 7. Marketing Mix -- 8. Websites -- 9. Social Media -- 10. Blog, Tweets and Apps -- 11. Online Retailing -- 12. Online Service Firms -- 13. Public Sector Online -- 14. Online Governance -- 15. Future Innovation Opportunities |
| ctrlnum | (OCoLC)928400595 (DE-599)BVBBV042912181 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042912181 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:12:40Z |
| institution | BVB |
| isbn | 9781349504145 9781137488947 1137488948 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028339937 |
| oclc_num | 928400595 |
| open_access_boolean | |
| owner | DE-11 DE-573 DE-N2 DE-M382 |
| owner_facet | DE-11 DE-573 DE-N2 DE-M382 |
| physical | x, 286 Seiten Diagramme |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Chaston, Ian 1944- (DE-588)171836065 aut Internet marketing and big data exploitation Ian Chaston, University of Auckland, New Zealand Basingstoke Palgrave Macmillan 2015 x, 286 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben Machine generated contents note: -- 1. The Online World -- 2. Big Data and Analytics -- 3. Opportunities -- 4. Technology -- 5. Capabilities -- 6. i-Strategy -- 7. Marketing Mix -- 8. Websites -- 9. Social Media -- 10. Blog, Tweets and Apps -- 11. Online Retailing -- 12. Online Service Firms -- 13. Public Sector Online -- 14. Online Governance -- 15. Future Innovation Opportunities "The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining long term performance by exploiting new technologies. Understanding of these new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, service firms, healthcare and the public sector in terms of creating new forms of competitive advantage within both pure play and terrestrial environments as a consequence of the advent of mobile technology and online social networks"-- Internet marketing Big data BUSINESS & ECONOMICS / Business Communication / General bisacsh BUSINESS & ECONOMICS / Development / Business Development bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / International / Marketing bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Big data fast Internet marketing fast Wirtschaft Marketing (DE-588)4037589-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Big Data (DE-588)4802620-7 s DE-604 |
| spellingShingle | Chaston, Ian 1944- Internet marketing and big data exploitation Machine generated contents note: -- 1. The Online World -- 2. Big Data and Analytics -- 3. Opportunities -- 4. Technology -- 5. Capabilities -- 6. i-Strategy -- 7. Marketing Mix -- 8. Websites -- 9. Social Media -- 10. Blog, Tweets and Apps -- 11. Online Retailing -- 12. Online Service Firms -- 13. Public Sector Online -- 14. Online Governance -- 15. Future Innovation Opportunities Internet marketing Big data BUSINESS & ECONOMICS / Business Communication / General bisacsh BUSINESS & ECONOMICS / Development / Business Development bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / International / Marketing bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Big data fast Internet marketing fast Wirtschaft Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Big Data (DE-588)4802620-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4236865-0 (DE-588)4802620-7 |
| title | Internet marketing and big data exploitation |
| title_auth | Internet marketing and big data exploitation |
| title_exact_search | Internet marketing and big data exploitation |
| title_full | Internet marketing and big data exploitation Ian Chaston, University of Auckland, New Zealand |
| title_fullStr | Internet marketing and big data exploitation Ian Chaston, University of Auckland, New Zealand |
| title_full_unstemmed | Internet marketing and big data exploitation Ian Chaston, University of Auckland, New Zealand |
| title_short | Internet marketing and big data exploitation |
| title_sort | internet marketing and big data exploitation |
| topic | Internet marketing Big data BUSINESS & ECONOMICS / Business Communication / General bisacsh BUSINESS & ECONOMICS / Development / Business Development bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / International / Marketing bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Big data fast Internet marketing fast Wirtschaft Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Big Data (DE-588)4802620-7 gnd |
| topic_facet | Internet marketing Big data BUSINESS & ECONOMICS / Business Communication / General BUSINESS & ECONOMICS / Development / Business Development BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / International / Marketing BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Wirtschaft Marketing Kundenmanagement Big Data |
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