Direct assessment of consumer utility functions: von Neumann-Morgenstern utility theory applied to marketing
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass.
Mass. Inst. of Technology
1976
|
| Series: | Alfred P. Sloan School of Management / Working paper
76,843 |
| Physical Description: | Getr. Zählung |
Staff View
MARC
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Record in the Search Index
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| id | DE-604.BV042900645 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:12:24Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028328806 |
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| physical | Getr. Zählung |
| publishDate | 1976 |
| publishDateSearch | 1976 |
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| publisher | Mass. Inst. of Technology |
| record_format | marc |
| series2 | Alfred P. Sloan School of Management / Working paper |
| spelling | Hauser, John R. Verfasser (DE-588)170120511 aut Direct assessment of consumer utility functions von Neumann-Morgenstern utility theory applied to marketing by John R. Hauser and Glen L. Urban Cambridge, Mass. Mass. Inst. of Technology 1976 Getr. Zählung txt rdacontent n rdamedia nc rdacarrier Alfred P. Sloan School of Management / Working paper 76,843 Urban, Glen L. Verfasser (DE-588)170200981 aut Working paper Alfred P. Sloan School of Management 76,843 (DE-604)BV008915241 76,843 |
| spellingShingle | Hauser, John R. Urban, Glen L. Direct assessment of consumer utility functions von Neumann-Morgenstern utility theory applied to marketing |
| title | Direct assessment of consumer utility functions von Neumann-Morgenstern utility theory applied to marketing |
| title_auth | Direct assessment of consumer utility functions von Neumann-Morgenstern utility theory applied to marketing |
| title_exact_search | Direct assessment of consumer utility functions von Neumann-Morgenstern utility theory applied to marketing |
| title_full | Direct assessment of consumer utility functions von Neumann-Morgenstern utility theory applied to marketing by John R. Hauser and Glen L. Urban |
| title_fullStr | Direct assessment of consumer utility functions von Neumann-Morgenstern utility theory applied to marketing by John R. Hauser and Glen L. Urban |
| title_full_unstemmed | Direct assessment of consumer utility functions von Neumann-Morgenstern utility theory applied to marketing by John R. Hauser and Glen L. Urban |
| title_short | Direct assessment of consumer utility functions |
| title_sort | direct assessment of consumer utility functions von neumann morgenstern utility theory applied to marketing |
| title_sub | von Neumann-Morgenstern utility theory applied to marketing |
| volume_link | (DE-604)BV008915241 |
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