APA (7th ed.) Citation

Hauser, J. R., & Urban, G. L. (1976). Direct assessment of consumer utility functions: Von Neumann-Morgenstern utility theory applied to marketing. Mass. Inst. of Technology.

Chicago Style (17th ed.) Citation

Hauser, John R., and Glen L. Urban. Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing. Cambridge, Mass: Mass. Inst. of Technology, 1976.

MLA (9th ed.) Citation

Hauser, John R., and Glen L. Urban. Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing. Mass. Inst. of Technology, 1976.