APA-Zitierstil (7. Ausg.)

Hauser, J. R., & Urban, G. L. (1976). Direct assessment of consumer utility functions: Von Neumann-Morgenstern utility theory applied to marketing. Mass. Inst. of Technology.

Chicago-Zitierstil (17. Ausg.)

Hauser, John R., und Glen L. Urban. Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing. Cambridge, Mass: Mass. Inst. of Technology, 1976.

MLA-Zitierstil (9. Ausg.)

Hauser, John R., und Glen L. Urban. Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing. Mass. Inst. of Technology, 1976.