Endorser effectiveness as a function of product type:
Saved in:
Bibliographic Details
Main Author: Friedman, Hershey H. (Author)
Format: Thesis Book
Language:English
Published: Ann Arbor, Mich. [u.a.] Univ. Microfilms Internat. 1978
Subjects:
Physical Description:XII, 173 Bl. Ill.

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!