APA (7th ed.) Citation

Friedman, H. H. (1978). Endorser effectiveness as a function of product type. Univ. Microfilms Internat.

Chicago Style (17th ed.) Citation

Friedman, Hershey H. Endorser Effectiveness as a Function of Product Type. Ann Arbor, Mich. [u.a.]: Univ. Microfilms Internat, 1978.

MLA (9th ed.) Citation

Friedman, Hershey H. Endorser Effectiveness as a Function of Product Type. Univ. Microfilms Internat, 1978.