Political marketing: strategic campaign culture
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Routledge
2015
|
| Ausgabe: | First issued in paperback |
| Schriftenreihe: | Routledge research in political communication
10 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 325 S. graph. Darst. 24 cm |
| ISBN: | 9781138943056 9780415844567 |
Internformat
MARC
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| 264 | 1 | |a New York [u.a.] |b Routledge |c 2015 | |
| 300 | |a XIII, 325 S. |b graph. Darst. |c 24 cm | ||
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| 490 | 1 | |a Routledge research in political communication |v 10 | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Politik | |
| 650 | 4 | |a Campaign management | |
| 650 | 4 | |a Political campaigns | |
| 650 | 4 | |a Marketing |x Political aspects | |
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Datensatz im Suchindex
| _version_ | 1804175174933676032 |
|---|---|
| adam_text | Contents
Contributors xi
Introduction; Political Marketing; Strategic Campaign Culture 1
KOSTAS GOULI AMOS, ANTONIS THEOCHAROUS, AND BRUCE L NEWMAN
1 Of Cynicism, Political Cynicism, and Political Marketing 12
NICOLAS DEMERTZIS
2 Pop-Politics: Intermingling of Politics, Mass Society,
and Everyday Life 27
EMMANUEL HERETAKIS
3 Political Marketing and the Politicians’ Credibility 36
ANTÓNIA CRISTINA PERDIGÃO
4 Cultural Paradigm contra Political Marketing, or Two
Answers to the Same Question 57
BALÁZS KISS
5 Evolving Democracy: A Memetic Analysis of the Latest
Proposal for Constitutional Change in the Philippines 74
VIOLEDA A. UM ALI AND EMERSON S. BANEZ
6 Marketing Politics to Generation X 97
MUSA NDLOVU
7 Reflections on Engagement in an Evolving Political Process:
Evidence from Aotearoa, the Land of the Long White Cloud 114
PHIL HARRIS, MATTHEW PARACKAL, CHRIS RUDD,
AND JOHN WILLIAMS
132
x ( . h tents
8 Cultural Context of the Perceptual Fit of Political Parties’
Campaign Slogans: A Polish Case
WOJC1ECH CWA1.IN A AND ANDRZEJ EAI KO^SK!
9 Trying to Sell the Vote: The Lottery for Raising Voters’
Activity in Bulgarian Parliamentary Flections in 2005
ALEXANDER CHRIS rov ANI HOYAN KOI I I VSKI
10 Crafting the Political Image: A Belgian Case in
Perception Politics
phi11pm·: de vries and chkis i i di i andishi i k
11 The Role and Influence of the Media on Voters’ Decisions
in Lebanon
BHRNARD ABOIJ JAOUDE, EAR! K A//1. AND A lit A AI l l.HOl I
12 Belgian Political Marketing in Context: Researching
the Volatile Electorate
SOETK1N KESTEI.OOT, NICOLAS IH)l’ MCA. AND DR1I;S VI KI I I
13 The Historically Fabricated Croat: An Ethnographic
Investigation of the Effects of Heritage Consumption upon
the Individual Identity Reconstruction of the Post-Civil
War Heritage Consumer
DIÑO I. DOMIC
14 Aryan Wear and the New White Culture in American Politics
CHRISTOPHER J. MCKINLAY AND JASON J. TURNER
15 Nationalist Identity and Marketing: The Vlaams Belang
against Turkish Admission to the EU
MONA MOUFAHIM AND MICHAEL HUMPHREYS
16 Boris Yeltsin and Vladimir Putin: A Study in Comparative
Mythopoetics
RICHARD TEMPEST
17 The Impact of Webcasting Local Council Meetings
LASSE BERNTZEN
18 E-Government and E-Democracy in Local Greek Government
PRODROMOS YANNAS AND GEORGIOS LAPPAS
156
169
188
202
224
247
261
286
304
314
Index
323
|
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| discipline | Politologie |
| edition | First issued in paperback |
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| indexdate | 2024-07-10T07:12:06Z |
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| isbn | 9781138943056 9780415844567 |
| language | English |
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| series | Routledge research in political communication |
| series2 | Routledge research in political communication |
| spelling | Political marketing strategic campaign culture ed. by Kostas Gouliamos, Antonis Theocharous, and Bruce Newman First issued in paperback New York [u.a.] Routledge 2015 XIII, 325 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Routledge research in political communication 10 Includes bibliographical references and index Politik Campaign management Political campaigns Marketing Political aspects Politische Kampagne (DE-588)4998160-2 gnd rswk-swf Politische Werbung (DE-588)4129440-3 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Politische Werbung (DE-588)4129440-3 s Politische Kampagne (DE-588)4998160-2 s 2\p DE-604 Guliamos, Kōstas Iō. 1955- Sonstige (DE-588)14187256X oth Routledge research in political communication 10 (DE-604)BV021762288 10 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028315982&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Political marketing strategic campaign culture Routledge research in political communication Politik Campaign management Political campaigns Marketing Political aspects Politische Kampagne (DE-588)4998160-2 gnd Politische Werbung (DE-588)4129440-3 gnd |
| subject_GND | (DE-588)4998160-2 (DE-588)4129440-3 (DE-588)4143413-4 |
| title | Political marketing strategic campaign culture |
| title_auth | Political marketing strategic campaign culture |
| title_exact_search | Political marketing strategic campaign culture |
| title_full | Political marketing strategic campaign culture ed. by Kostas Gouliamos, Antonis Theocharous, and Bruce Newman |
| title_fullStr | Political marketing strategic campaign culture ed. by Kostas Gouliamos, Antonis Theocharous, and Bruce Newman |
| title_full_unstemmed | Political marketing strategic campaign culture ed. by Kostas Gouliamos, Antonis Theocharous, and Bruce Newman |
| title_short | Political marketing |
| title_sort | political marketing strategic campaign culture |
| title_sub | strategic campaign culture |
| topic | Politik Campaign management Political campaigns Marketing Political aspects Politische Kampagne (DE-588)4998160-2 gnd Politische Werbung (DE-588)4129440-3 gnd |
| topic_facet | Politik Campaign management Political campaigns Marketing Political aspects Politische Kampagne Politische Werbung Aufsatzsammlung |
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