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Bibliographic Details
Main Authors:	Kotler, Philip 1931- (Author), Keller, Kevin Lane 1956- (Author)
Format:	Book
Language:	English
Published:	Boston, Mass. ; Munich [u.a.] Pearson 2012
Edition:	15. ed., global ed.
Subjects:	Marketing Marketing / Management Marketing > Management Marketingmanagement Marktforschung Marketing-Mix Management CD-ROM Marktanalyse Einführung Lehrbuch Konferenzschrift
Physical Description:	Getr. Zählung Ill., graph. Darst. 28 cm

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MARC


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Record in the Search Index

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author	Kotler, Philip 1931- Keller, Kevin Lane 1956-
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dewey-ones	658 - General management
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	15. ed., global ed.
format	Book
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spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing management Philip Kotler ; Kevin Lane Keller 15. ed., global ed. Boston, Mass. ; Munich [u.a.] Pearson 2012 Getr. Zählung Ill., graph. Darst. 28 cm txt rdacontent n rdamedia nc rdacarrier Marketing Marketing / Management Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content 3\p (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 4\p DE-604 Marketingmanagement (DE-588)4168907-0 s 5\p DE-604 CD-ROM (DE-588)4139307-7 s 6\p DE-604 Marktanalyse (DE-588)4037624-2 s 7\p DE-604 Marketing-Mix (DE-588)4168908-2 s 8\p DE-604 Marktforschung (DE-588)4037630-8 s 9\p DE-604 Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 8\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 9\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kotler, Philip 1931- Keller, Kevin Lane 1956- Marketing management Marketing Marketing / Management Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd Marketing-Mix (DE-588)4168908-2 gnd Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd CD-ROM (DE-588)4139307-7 gnd Marktanalyse (DE-588)4037624-2 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4037630-8 (DE-588)4168908-2 (DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4139307-7 (DE-588)4037624-2 (DE-588)4151278-9 (DE-588)4123623-3 (DE-588)1071861417
title	Marketing management
title_auth	Marketing management
title_exact_search	Marketing management
title_full	Marketing management Philip Kotler ; Kevin Lane Keller
title_fullStr	Marketing management Philip Kotler ; Kevin Lane Keller
title_full_unstemmed	Marketing management Philip Kotler ; Kevin Lane Keller
title_short	Marketing management
title_sort	marketing management
topic	Marketing Marketing / Management Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd Marketing-Mix (DE-588)4168908-2 gnd Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd CD-ROM (DE-588)4139307-7 gnd Marktanalyse (DE-588)4037624-2 gnd
topic_facet	Marketing Marketing / Management Marketing Management Marketingmanagement Marktforschung Marketing-Mix Management CD-ROM Marktanalyse Einführung Lehrbuch Konferenzschrift
work_keys_str_mv	AT kotlerphilip marketingmanagement AT kellerkevinlane marketingmanagement

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