The why of the buy: consumer behavior and fashion marketing
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u. a.]
Fairchild Bloomsbury
2015
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (pages 433-434) and index |
| Beschreibung: | XX, 451 S. zahlr. Ill., graph. Darst. 26 cm |
| ISBN: | 9781609018986 |
Internformat
MARC
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| 245 | 1 | 0 | |a The why of the buy |b consumer behavior and fashion marketing |c Patricia Mink Rath... |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York [u. a.] |b Fairchild Bloomsbury |c 2015 | |
| 300 | |a XX, 451 S. |b zahlr. Ill., graph. Darst. |c 26 cm | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (pages 433-434) and index | ||
| 650 | 4 | |a Fashion merchandising |z United States | |
| 650 | 4 | |a Consumer behavior |z United States | |
| 651 | 4 | |a USA | |
| 700 | 1 | |a Rath, Patricia Mink |e Sonstige |0 (DE-588)1060927624 |4 oth | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028237664&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028237664 | ||
Datensatz im Suchindex
| _version_ | 1804175047909179392 |
|---|---|
| adam_text | THE WHY OF THE BUY
/ RATH, PATRICIA MINK.
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PREFACE
ACKNOWLEDGMENTS
INTRODUCTION
WE ARE ALL CONSUMERS
WHY IS CONSUMER BEHAVIOR IMPORTANT TO THE FIELDS OF FASHION AND DESIGN?
CONSUMER BEHAVIOR, MARKETING, AND FASHION : A WORKING RELATIONSHIP
INTERNAL FACTORS INFLUENCE FASHION CONSUMERS
HOW FASHION CONSUMERS PERCEIVE, LEARN, AND REMEMBER
MOTIVATION AND THE FASHION CONSUMER
ATTITUDE AND THE FASHION CONSUMER
PERSONALITY AND THE FASHION CONSUMER
EXTERNAL FACTORS INFLUENCE FASHION CONSUMERS
AGE, FAMILY, AND LIFE CYCLE INFLUENCES
SOCIAL INFLUENCES ON FASHION CONSUMERS
DEMOGRAPHICS, PSYCHOGRAPHICS, AND THE FASHION CONSUMER
HOW FASHION MARKETERS COMMUNICATE AND CONSUMERS DECIDE
HOW MARKETERS OBTAIN AND USE CONSUMER INFORMATION
SOCIAL MEDIA AND THE FASHION CONSUMER
CONSUMER DECISION MAKING
HOW FASHION CONSUMERS BUY
GLOBAL CONSUMERS OF FASHION AND DESIGN
FASHION CONSUMERS AND RESPONSIBLE CITIZENSHIP
HOW ETHICS AND SOCIAL RESPONSIBILITY IMPACT CONSUMER BEHAVIOR
THE ROLE OF GOVERNMENT FOR FASHION CONSUMERS
REFERENCES
GLOSSARY
CREDITS
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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| isbn | 9781609018986 |
| language | English |
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| spelling | The why of the buy consumer behavior and fashion marketing Patricia Mink Rath... 2. ed. New York [u. a.] Fairchild Bloomsbury 2015 XX, 451 S. zahlr. Ill., graph. Darst. 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 433-434) and index Fashion merchandising United States Consumer behavior United States USA Rath, Patricia Mink Sonstige (DE-588)1060927624 oth LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028237664&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The why of the buy consumer behavior and fashion marketing Fashion merchandising United States Consumer behavior United States |
| title | The why of the buy consumer behavior and fashion marketing |
| title_auth | The why of the buy consumer behavior and fashion marketing |
| title_exact_search | The why of the buy consumer behavior and fashion marketing |
| title_full | The why of the buy consumer behavior and fashion marketing Patricia Mink Rath... |
| title_fullStr | The why of the buy consumer behavior and fashion marketing Patricia Mink Rath... |
| title_full_unstemmed | The why of the buy consumer behavior and fashion marketing Patricia Mink Rath... |
| title_short | The why of the buy |
| title_sort | the why of the buy consumer behavior and fashion marketing |
| title_sub | consumer behavior and fashion marketing |
| topic | Fashion merchandising United States Consumer behavior United States |
| topic_facet | Fashion merchandising United States Consumer behavior United States USA |
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