International marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1977
|
| Edition: | 3. ed., 4. print |
| Subjects: | |
| Item Description: | Literaturverz. S. 739 - 744 |
| Physical Description: | XV, 761 S. graph. Darst. |
| ISBN: | 0256016380 |
Staff View
MARC
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Record in the Search Index
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| author | Cateora, Philip R. Hess, John M. |
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| genre_facet | Lehrbuch |
| id | DE-604.BV042790132 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:09:42Z |
| institution | BVB |
| isbn | 0256016380 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028219976 |
| oclc_num | 258234349 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XV, 761 S. graph. Darst. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Irwin |
| record_format | marc |
| spelling | Cateora, Philip R. Verfasser aut International marketing Philip R. Cateora and John M. Hess 3. ed., 4. print Homewood, Ill. Irwin 1977 XV, 761 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 739 - 744 Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s 2\p DE-604 Marketing (DE-588)4037589-4 s 3\p DE-604 Hess, John M. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cateora, Philip R. Hess, John M. International marketing Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_full | International marketing Philip R. Cateora and John M. Hess |
| title_fullStr | International marketing Philip R. Cateora and John M. Hess |
| title_full_unstemmed | International marketing Philip R. Cateora and John M. Hess |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Internationales Marketing Marketing Lehrbuch |
| work_keys_str_mv | AT cateoraphilipr internationalmarketing AT hessjohnm internationalmarketing |