APA (7th ed.) Citation

Cateora, P. R., & Hess, J. M. (1977). International marketing (3. ed., 4. print.). Irwin.

Chicago Style (17th ed.) Citation

Cateora, Philip R., and John M. Hess. International Marketing. 3. ed., 4. print. Homewood, Ill: Irwin, 1977.

MLA (9th ed.) Citation

Cateora, Philip R., and John M. Hess. International Marketing. 3. ed., 4. print. Irwin, 1977.