Marketing management: an Asian perspective
Gespeichert in:
| Hauptverfasser: | , , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow
Pearson
[2018]
|
| Ausgabe: | Seventh edition |
| Schriftenreihe: | Pearson one
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvi, 845, A-15, E-31, G-10, C-3, I-26 Seiten Illustrationen, Diagramme 28cm |
| ISBN: | 9781292089584 129208958X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042780064 | ||
| 003 | DE-604 | ||
| 005 | 20171108 | ||
| 007 | t | ||
| 008 | 150826s2018 a||| |||| 00||| eng d | ||
| 020 | |a 9781292089584 |9 978-1-292-08958-4 | ||
| 020 | |a 129208958X |9 1-292-08958-X | ||
| 035 | |a (OCoLC)1011367635 | ||
| 035 | |a (DE-599)BVBBV042780064 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b an Asian perspective |c Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong |
| 250 | |a Seventh edition | ||
| 264 | 1 | |a Harlow |b Pearson |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a xvi, 845, A-15, E-31, G-10, C-3, I-26 Seiten |b Illustrationen, Diagramme |c 28cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Pearson one | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Asien |0 (DE-588)4003217-6 |2 gnd |9 rswk-swf | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Asien |0 (DE-588)4003217-6 |D g |
| 689 | 0 | 1 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 2 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Keller, Kevin Lane |d 1956- |e Verfasser |0 (DE-588)132842920 |4 aut | |
| 700 | 1 | |a Ang, Swee Hoon |e Verfasser |0 (DE-588)1056122366 |4 aut | |
| 700 | 1 | |a Tan, Ching Ting |e Verfasser |4 aut | |
| 700 | 1 | |a Leong, Siw Meng |d 1956-2013 |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028210123 | ||
Datensatz im Suchindex
| _version_ | 1804175008452313088 |
|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- Keller, Kevin Lane 1956- Ang, Swee Hoon Tan, Ching Ting Leong, Siw Meng 1956-2013 |
| author_GND | (DE-588)121409600 (DE-588)132842920 (DE-588)1056122366 |
| author_facet | Kotler, Philip 1931- Keller, Kevin Lane 1956- Ang, Swee Hoon Tan, Ching Ting Leong, Siw Meng 1956-2013 |
| author_role | aut aut aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk k l k kl klk s h a sh sha c t t ct ctt s m l sm sml |
| building | Verbundindex |
| bvnumber | BV042780064 |
| classification_rvk | QP 600 QP 690 |
| ctrlnum | (OCoLC)1011367635 (DE-599)BVBBV042780064 |
| discipline | Wirtschaftswissenschaften |
| edition | Seventh edition |
| format | Book |
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| geographic | Asien (DE-588)4003217-6 gnd |
| geographic_facet | Asien |
| id | DE-604.BV042780064 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:09:27Z |
| institution | BVB |
| isbn | 9781292089584 129208958X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028210123 |
| oclc_num | 1011367635 |
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| owner_facet | DE-11 |
| physical | xvi, 845, A-15, E-31, G-10, C-3, I-26 Seiten Illustrationen, Diagramme 28cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Pearson |
| record_format | marc |
| series2 | Pearson one |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing management an Asian perspective Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong Seventh edition Harlow Pearson [2018] © 2018 xvi, 845, A-15, E-31, G-10, C-3, I-26 Seiten Illustrationen, Diagramme 28cm txt rdacontent n rdamedia nc rdacarrier Pearson one Includes bibliographical references and index Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Asien (DE-588)4003217-6 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Asien (DE-588)4003217-6 g Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut Ang, Swee Hoon Verfasser (DE-588)1056122366 aut Tan, Ching Ting Verfasser aut Leong, Siw Meng 1956-2013 Verfasser aut |
| spellingShingle | Kotler, Philip 1931- Keller, Kevin Lane 1956- Ang, Swee Hoon Tan, Ching Ting Leong, Siw Meng 1956-2013 Marketing management an Asian perspective Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4168907-0 (DE-588)4003217-6 (DE-588)4522595-3 |
| title | Marketing management an Asian perspective |
| title_auth | Marketing management an Asian perspective |
| title_exact_search | Marketing management an Asian perspective |
| title_full | Marketing management an Asian perspective Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong |
| title_fullStr | Marketing management an Asian perspective Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong |
| title_full_unstemmed | Marketing management an Asian perspective Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong |
| title_short | Marketing management |
| title_sort | marketing management an asian perspective |
| title_sub | an Asian perspective |
| topic | Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Internationales Marketing Marketingmanagement Asien Fallstudiensammlung |
| work_keys_str_mv | AT kotlerphilip marketingmanagementanasianperspective AT kellerkevinlane marketingmanagementanasianperspective AT angsweehoon marketingmanagementanasianperspective AT tanchingting marketingmanagementanasianperspective AT leongsiwmeng marketingmanagementanasianperspective |