Brand building and marketing in key emerging markets: a practitioner's guide to successful brand growth in China, India, Russia and Brazil
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2015]
|
| Schriftenreihe: | Management for professionals
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | xx, 405 Seiten Illustrationen, Diagramme 235 mm x 155 mm |
| ISBN: | 9783319194813 331919481X |
Internformat
MARC
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| 245 | 1 | 0 | |a Brand building and marketing in key emerging markets |b a practitioner's guide to successful brand growth in China, India, Russia and Brazil |c Niklas Schaffmeister |
| 264 | 1 | |a Cham |b Springer |c [2015] | |
| 264 | 4 | |c © 2015 | |
| 300 | |a xx, 405 Seiten |b Illustrationen, Diagramme |c 235 mm x 155 mm | ||
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Datensatz im Suchindex
| _version_ | 1820844278943842304 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Schaffmeister, Niklas |
| author_facet | Schaffmeister, Niklas |
| author_role | aut |
| author_sort | Schaffmeister, Niklas |
| author_variant | n s ns |
| building | Verbundindex |
| bvnumber | BV042778922 |
| classification_rvk | QG 020 |
| ctrlnum | (OCoLC)931971273 (DE-599)DNB1070081140 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9783319194813 331919481X |
| language | English |
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| spelling | Schaffmeister, Niklas Verfasser aut Brand building and marketing in key emerging markets a practitioner's guide to successful brand growth in China, India, Russia and Brazil Niklas Schaffmeister Cham Springer [2015] © 2015 xx, 405 Seiten Illustrationen, Diagramme 235 mm x 155 mm txt rdacontent n rdamedia nc rdacarrier Management for professionals Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Emerging Market (DE-588)4398432-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf BRIC-Staaten (DE-588)7749638-3 gnd rswk-swf Schwellenländer (DE-588)4053920-9 gnd rswk-swf Schwellenländer (DE-588)4053920-9 g BRIC-Staaten (DE-588)7749638-3 g Internationales Marketing (DE-588)4125431-4 s Markenpolitik (DE-588)4144679-3 s DE-604 Emerging Market (DE-588)4398432-0 s Markteintrittsstrategie (DE-588)4326311-2 s 1\p DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=5214547&prov=M&dok_var=1&dok_ext=htm Inhaltstext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schaffmeister, Niklas Brand building and marketing in key emerging markets a practitioner's guide to successful brand growth in China, India, Russia and Brazil Markteintrittsstrategie (DE-588)4326311-2 gnd Emerging Market (DE-588)4398432-0 gnd Markenpolitik (DE-588)4144679-3 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4326311-2 (DE-588)4398432-0 (DE-588)4144679-3 (DE-588)4125431-4 (DE-588)7749638-3 (DE-588)4053920-9 |
| title | Brand building and marketing in key emerging markets a practitioner's guide to successful brand growth in China, India, Russia and Brazil |
| title_auth | Brand building and marketing in key emerging markets a practitioner's guide to successful brand growth in China, India, Russia and Brazil |
| title_exact_search | Brand building and marketing in key emerging markets a practitioner's guide to successful brand growth in China, India, Russia and Brazil |
| title_full | Brand building and marketing in key emerging markets a practitioner's guide to successful brand growth in China, India, Russia and Brazil Niklas Schaffmeister |
| title_fullStr | Brand building and marketing in key emerging markets a practitioner's guide to successful brand growth in China, India, Russia and Brazil Niklas Schaffmeister |
| title_full_unstemmed | Brand building and marketing in key emerging markets a practitioner's guide to successful brand growth in China, India, Russia and Brazil Niklas Schaffmeister |
| title_short | Brand building and marketing in key emerging markets |
| title_sort | brand building and marketing in key emerging markets a practitioner s guide to successful brand growth in china india russia and brazil |
| title_sub | a practitioner's guide to successful brand growth in China, India, Russia and Brazil |
| topic | Markteintrittsstrategie (DE-588)4326311-2 gnd Emerging Market (DE-588)4398432-0 gnd Markenpolitik (DE-588)4144679-3 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Markteintrittsstrategie Emerging Market Markenpolitik Internationales Marketing BRIC-Staaten Schwellenländer |
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