Marketing research: text and cases
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin [u.a.]
1974
|
| Edition: | 3. ed., 5. print. |
| Subjects: | |
| Physical Description: | XV, 813 S. |
Staff View
MARC
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Record in the Search Index
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| author | Boyd, Harper W. Westfall, Ralph Stasch, Stanley F. |
| author_GND | (DE-588)1051899001 |
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| id | DE-604.BV042777761 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:09:24Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028207878 |
| oclc_num | 954280030 |
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| physical | XV, 813 S. |
| publishDate | 1974 |
| publishDateSearch | 1974 |
| publishDateSort | 1974 |
| publisher | Irwin [u.a.] |
| record_format | marc |
| spelling | Boyd, Harper W. Verfasser aut Marketing research text and cases Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch 3. ed., 5. print. Homewood, Ill. Irwin [u.a.] 1974 XV, 813 S. txt rdacontent n rdamedia nc rdacarrier Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingforschung (DE-588)4200055-5 s 2\p DE-604 Marktforschung (DE-588)4037630-8 s 3\p DE-604 Westfall, Ralph Verfasser (DE-588)1051899001 aut Stasch, Stanley F. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Boyd, Harper W. Westfall, Ralph Stasch, Stanley F. Marketing research text and cases Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 (DE-588)4522595-3 |
| title | Marketing research text and cases |
| title_auth | Marketing research text and cases |
| title_exact_search | Marketing research text and cases |
| title_full | Marketing research text and cases Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch |
| title_fullStr | Marketing research text and cases Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch |
| title_full_unstemmed | Marketing research text and cases Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch |
| title_short | Marketing research |
| title_sort | marketing research text and cases |
| title_sub | text and cases |
| topic | Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marktforschung Marketingforschung Fallstudiensammlung |
| work_keys_str_mv | AT boydharperw marketingresearchtextandcases AT westfallralph marketingresearchtextandcases AT staschstanleyf marketingresearchtextandcases |