APA (7th ed.) Citation

Boyd, H. W., Westfall, R., & Stasch, S. F. (1974). Marketing research: Text and cases (3. ed., 5. print.). Irwin [u.a.].

Chicago Style (17th ed.) Citation

Boyd, Harper W., Ralph Westfall, and Stanley F. Stasch. Marketing Research: Text and Cases. 3. ed., 5. print. Homewood, Ill: Irwin [u.a.], 1974.

MLA (9th ed.) Citation

Boyd, Harper W., et al. Marketing Research: Text and Cases. 3. ed., 5. print. Irwin [u.a.], 1974.