Corporate Innovation (RLE Marketing): marketing and strategy
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understand...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2015
|
| Ausgabe: | This edition first published |
| Schriftenreihe: | Routledge Library Editions / Marketing
Volume 2 |
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Zusammenfassung: | This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation. |
| Beschreibung: | Ursprünglich erschienen: London : Croom Helm, 1984. |
| Beschreibung: | 1 Online-Ressource (283 Seiten) |
| ISBN: | 9781317647249 1317647246 |
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| 505 | 8 | |a Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; List of Tables; List of Figures; Dedication; Preface; Part One: Effective Innovation; 1 Introduction to Part One; 2 Innovation in Perspective; 3 Strategies of Innovation; 4 Marketing-oriented Innovation; Part Two: Innovative Buying; 5 Introduction to Part Two; 6 Patterns of Adoption and Diffusion; 7 Innovative Behaviour; Part Three: New Product Development; 8 Introduction to Part Three; 9 The Location and Evaluation of Marketing Opportunities | |
| 505 | 8 | |a 10 The Development and Testing of New ProductsPart Four: Conclusion; 11 Marketing, Innovation and Strategy; Suggestions for Further Reading; Index | |
| 520 | |a This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation. | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Foxall, Gordon R. 1949- |
| author_GND | (DE-588)139326499 |
| author_facet | Foxall, Gordon R. 1949- |
| author_role | aut |
| author_sort | Foxall, Gordon R. 1949- |
| author_variant | g r f gr grf |
| building | Verbundindex |
| bvnumber | BV042744859 |
| classification_rvk | QP 200 QP 210 |
| collection | ZDB-4-NLEBK |
| contents | Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; List of Tables; List of Figures; Dedication; Preface; Part One: Effective Innovation; 1 Introduction to Part One; 2 Innovation in Perspective; 3 Strategies of Innovation; 4 Marketing-oriented Innovation; Part Two: Innovative Buying; 5 Introduction to Part Two; 6 Patterns of Adoption and Diffusion; 7 Innovative Behaviour; Part Three: New Product Development; 8 Introduction to Part Three; 9 The Location and Evaluation of Marketing Opportunities 10 The Development and Testing of New ProductsPart Four: Conclusion; 11 Marketing, Innovation and Strategy; Suggestions for Further Reading; Index |
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| dewey-full | 658.5/75 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/75 |
| dewey-search | 658.5/75 |
| dewey-sort | 3658.5 275 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | This edition first published |
| format | Electronic eBook |
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| id | DE-604.BV042744859 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:39Z |
| institution | BVB |
| isbn | 9781317647249 1317647246 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028175728 |
| oclc_num | 890981660 |
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| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (283 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge Library Editions / Marketing |
| spelling | Foxall, Gordon R. 1949- Verfasser (DE-588)139326499 aut Corporate Innovation (RLE Marketing) marketing and strategy Gordon R. Foxall This edition first published London Routledge, Taylor & Francis Group 2015 1 Online-Ressource (283 Seiten) txt rdacontent c rdamedia cr rdacarrier Online-Ressource Routledge Library Editions / Marketing Volume 2 Ursprünglich erschienen: London : Croom Helm, 1984. Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; List of Tables; List of Figures; Dedication; Preface; Part One: Effective Innovation; 1 Introduction to Part One; 2 Innovation in Perspective; 3 Strategies of Innovation; 4 Marketing-oriented Innovation; Part Two: Innovative Buying; 5 Introduction to Part Two; 6 Patterns of Adoption and Diffusion; 7 Innovative Behaviour; Part Three: New Product Development; 8 Introduction to Part Three; 9 The Location and Evaluation of Marketing Opportunities 10 The Development and Testing of New ProductsPart Four: Conclusion; 11 Marketing, Innovation and Strategy; Suggestions for Further Reading; Index This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh New products / Management fast Product management fast Wirtschaft New products Management Product management Unternehmen (DE-588)4061963-1 gnd rswk-swf Betrieb (DE-588)4006138-3 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Technischer Fortschritt (DE-588)4059252-2 gnd rswk-swf Betrieb (DE-588)4006138-3 s Technischer Fortschritt (DE-588)4059252-2 s DE-604 Unternehmen (DE-588)4061963-1 s Innovation (DE-588)4027089-0 s Innovationsmanagement (DE-588)4161817-8 s Erscheint auch als Druck-Ausgabe 978-1-138-79240-1 Routledge Library Editions Marketing 2 (DE-604)BV042597762 2 |
| spellingShingle | Foxall, Gordon R. 1949- Corporate Innovation (RLE Marketing) marketing and strategy Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; List of Tables; List of Figures; Dedication; Preface; Part One: Effective Innovation; 1 Introduction to Part One; 2 Innovation in Perspective; 3 Strategies of Innovation; 4 Marketing-oriented Innovation; Part Two: Innovative Buying; 5 Introduction to Part Two; 6 Patterns of Adoption and Diffusion; 7 Innovative Behaviour; Part Three: New Product Development; 8 Introduction to Part Three; 9 The Location and Evaluation of Marketing Opportunities 10 The Development and Testing of New ProductsPart Four: Conclusion; 11 Marketing, Innovation and Strategy; Suggestions for Further Reading; Index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh New products / Management fast Product management fast Wirtschaft New products Management Product management Unternehmen (DE-588)4061963-1 gnd Betrieb (DE-588)4006138-3 gnd Innovationsmanagement (DE-588)4161817-8 gnd Innovation (DE-588)4027089-0 gnd Technischer Fortschritt (DE-588)4059252-2 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4006138-3 (DE-588)4161817-8 (DE-588)4027089-0 (DE-588)4059252-2 |
| title | Corporate Innovation (RLE Marketing) marketing and strategy |
| title_auth | Corporate Innovation (RLE Marketing) marketing and strategy |
| title_exact_search | Corporate Innovation (RLE Marketing) marketing and strategy |
| title_full | Corporate Innovation (RLE Marketing) marketing and strategy Gordon R. Foxall |
| title_fullStr | Corporate Innovation (RLE Marketing) marketing and strategy Gordon R. Foxall |
| title_full_unstemmed | Corporate Innovation (RLE Marketing) marketing and strategy Gordon R. Foxall |
| title_short | Corporate Innovation (RLE Marketing) |
| title_sort | corporate innovation rle marketing marketing and strategy |
| title_sub | marketing and strategy |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh New products / Management fast Product management fast Wirtschaft New products Management Product management Unternehmen (DE-588)4061963-1 gnd Betrieb (DE-588)4006138-3 gnd Innovationsmanagement (DE-588)4161817-8 gnd Innovation (DE-588)4027089-0 gnd Technischer Fortschritt (DE-588)4059252-2 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior New products / Management Product management Wirtschaft New products Management Unternehmen Betrieb Innovationsmanagement Innovation Technischer Fortschritt |
| volume_link | (DE-604)BV042597762 |
| work_keys_str_mv | AT foxallgordonr corporateinnovationrlemarketingmarketingandstrategy |