The marketing environment:
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and pr...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2015
|
| Schriftenreihe: | Routledge library editions / Marketing
Volume 1 |
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Zusammenfassung: | This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. |
| Beschreibung: | First published in 1979 |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781317647300 1317647300 9781315762142 1315762145 |
Internformat
MARC
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| 100 | 1 | |a Dawson, John A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The marketing environment |c John A. Dawson |
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2015 | |
| 300 | |a 1 Online-Ressource | ||
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| 490 | 1 | |a Routledge library editions / Marketing |v Volume 1 | |
| 500 | |a First published in 1979 | ||
| 505 | 8 | |a Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; List of Figures; List of Tables; Dedication; Preface; 1. The Economic Role of Marketing; 2. Channels and Power Relationships in Marketing Systems ; 3. Demand and the Behaviour of Consumers; 4. The Organisation of Retail Distribution; 5. Conflict and Response in the Wholesale Sector; 6. Marketing by Producers; 7. Land Use Complexes-Two Examples ; 8. Government Influences in Marketing ; 9. Conflict, Response and Marketing Change; Subject Index; Author Index; Place Index | |
| 505 | 8 | |a Includes bibliographical references and indexes | |
| 520 | |a This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804174957731643392 |
|---|---|
| any_adam_object | |
| author | Dawson, John A. |
| author_facet | Dawson, John A. |
| author_role | aut |
| author_sort | Dawson, John A. |
| author_variant | j a d ja jad |
| building | Verbundindex |
| bvnumber | BV042744847 |
| classification_rvk | QP 600 |
| collection | ZDB-4-NLEBK |
| contents | Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; List of Figures; List of Tables; Dedication; Preface; 1. The Economic Role of Marketing; 2. Channels and Power Relationships in Marketing Systems ; 3. Demand and the Behaviour of Consumers; 4. The Organisation of Retail Distribution; 5. Conflict and Response in the Wholesale Sector; 6. Marketing by Producers; 7. Land Use Complexes-Two Examples ; 8. Government Influences in Marketing ; 9. Conflict, Response and Marketing Change; Subject Index; Author Index; Place Index Includes bibliographical references and indexes |
| ctrlnum | (ZDB-4-NLEBK)846889 (OCoLC)890981519 (DE-599)BVBBV042744847 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042744847 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:39Z |
| institution | BVB |
| isbn | 9781317647300 1317647300 9781315762142 1315762145 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028175716 |
| oclc_num | 890981519 |
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| physical | 1 Online-Ressource |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
| publishDate | 2015 |
| publishDateSearch | 2015 |
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| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge library editions / Marketing |
| spelling | Dawson, John A. Verfasser aut The marketing environment John A. Dawson London Routledge, Taylor & Francis Group 2015 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Online-Ressource Routledge library editions / Marketing Volume 1 First published in 1979 Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; List of Figures; List of Tables; Dedication; Preface; 1. The Economic Role of Marketing; 2. Channels and Power Relationships in Marketing Systems ; 3. Demand and the Behaviour of Consumers; 4. The Organisation of Retail Distribution; 5. Conflict and Response in the Wholesale Sector; 6. Marketing by Producers; 7. Land Use Complexes-Two Examples ; 8. Government Influences in Marketing ; 9. Conflict, Response and Marketing Change; Subject Index; Author Index; Place Index Includes bibliographical references and indexes This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 978-1-138-79234-0 Marketing Routledge library editions Volume 1 (DE-604)BV042597762 1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dawson, John A. The marketing environment Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; List of Figures; List of Tables; Dedication; Preface; 1. The Economic Role of Marketing; 2. Channels and Power Relationships in Marketing Systems ; 3. Demand and the Behaviour of Consumers; 4. The Organisation of Retail Distribution; 5. Conflict and Response in the Wholesale Sector; 6. Marketing by Producers; 7. Land Use Complexes-Two Examples ; 8. Government Influences in Marketing ; 9. Conflict, Response and Marketing Change; Subject Index; Author Index; Place Index Includes bibliographical references and indexes BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | The marketing environment |
| title_auth | The marketing environment |
| title_exact_search | The marketing environment |
| title_full | The marketing environment John A. Dawson |
| title_fullStr | The marketing environment John A. Dawson |
| title_full_unstemmed | The marketing environment John A. Dawson |
| title_short | The marketing environment |
| title_sort | the marketing environment |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Marketing |
| volume_link | (DE-604)BV042597762 |
| work_keys_str_mv | AT dawsonjohna themarketingenvironment |