The road to luxury: the evolution, markets, and strategies of luxury brand management
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Wiley
[2015]
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | 1 Online-Ressource (xiv, 450 Seiten) |
| ISBN: | 0470830042 9780470830048 |
Internformat
MARC
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| 505 | 8 | |a Includes bibliographical references and index | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Luxuries |x Marketing | |
| 650 | 4 | |a Luxury goods industry | |
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
| _version_ | 1804174957533462528 |
|---|---|
| any_adam_object | |
| author | Som, Ashok Blanckaert, Christian |
| author_GND | (DE-588)171910281 (DE-588)171516389 |
| author_facet | Som, Ashok Blanckaert, Christian |
| author_role | aut aut |
| author_sort | Som, Ashok |
| author_variant | a s as c b cb |
| building | Verbundindex |
| bvnumber | BV042744586 |
| collection | ZDB-4-NLEBK |
| contents | Includes bibliographical references and index |
| ctrlnum | (OCoLC)902632805 (DE-599)BVBBV042744586 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042744586 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:39Z |
| institution | BVB |
| isbn | 0470830042 9780470830048 |
| language | English |
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| physical | 1 Online-Ressource (xiv, 450 Seiten) |
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| publishDate | 2015 |
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| publisher | Wiley |
| record_format | marc |
| spelling | Som, Ashok Verfasser (DE-588)171910281 aut The road to luxury the evolution, markets, and strategies of luxury brand management Ashok Som, Christian Blanckaert Singapore Wiley [2015] © 2015 1 Online-Ressource (xiv, 450 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Luxuries Marketing Luxury goods industry Brand name products Management Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd rswk-swf Luxusgütermarkt (DE-588)4192136-7 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Luxusgüterindustrie (DE-588)7674042-0 gnd rswk-swf Luxusgüterindustrie (DE-588)7674042-0 s Luxusgütermarkt (DE-588)4192136-7 s Markenartikel (DE-588)4037584-5 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Luxusgut (DE-588)4192138-0 s 2\p DE-604 Blanckaert, Christian Verfasser (DE-588)171516389 aut http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=945724 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Som, Ashok Blanckaert, Christian The road to luxury the evolution, markets, and strategies of luxury brand management Includes bibliographical references and index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Luxuries Marketing Luxury goods industry Brand name products Management Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd Luxusgütermarkt (DE-588)4192136-7 gnd Markenartikel (DE-588)4037584-5 gnd Luxusgut (DE-588)4192138-0 gnd Luxusgüterindustrie (DE-588)7674042-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4192136-7 (DE-588)4037584-5 (DE-588)4192138-0 (DE-588)7674042-0 |
| title | The road to luxury the evolution, markets, and strategies of luxury brand management |
| title_auth | The road to luxury the evolution, markets, and strategies of luxury brand management |
| title_exact_search | The road to luxury the evolution, markets, and strategies of luxury brand management |
| title_full | The road to luxury the evolution, markets, and strategies of luxury brand management Ashok Som, Christian Blanckaert |
| title_fullStr | The road to luxury the evolution, markets, and strategies of luxury brand management Ashok Som, Christian Blanckaert |
| title_full_unstemmed | The road to luxury the evolution, markets, and strategies of luxury brand management Ashok Som, Christian Blanckaert |
| title_short | The road to luxury |
| title_sort | the road to luxury the evolution markets and strategies of luxury brand management |
| title_sub | the evolution, markets, and strategies of luxury brand management |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Luxuries Marketing Luxury goods industry Brand name products Management Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd Luxusgütermarkt (DE-588)4192136-7 gnd Markenartikel (DE-588)4037584-5 gnd Luxusgut (DE-588)4192138-0 gnd Luxusgüterindustrie (DE-588)7674042-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Luxuries Marketing Luxury goods industry Brand name products Management Branding (Marketing) Markenpolitik Luxusgütermarkt Markenartikel Luxusgut Luxusgüterindustrie |
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