Corporate communication: a marketing viewpoint
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon
Routledge
2015
|
| Subjects: | |
| Online Access: | TUM01 Volltext |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 1315752786 131761917X 132231487X 9781138804708 9781138804722 9781315752785 9781317619178 9781322314877 |
Staff View
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| author | Podnar, Klement |
| author_facet | Podnar, Klement |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.4/5 |
| dewey-search | 658.4/5 |
| dewey-sort | 3658.4 15 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Podnar, Klement Verfasser aut Korporativno komuniciranje Corporate communication a marketing viewpoint Klement Podnar Abingdon, Oxon Routledge 2015 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Translated from the Slovenian BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Communication in organizations fast Corporate culture fast Corporate image fast Marketing / Management fast Organizational behavior fast Wirtschaft Communication in organizations Corporate culture Corporate image Organizational behavior Marketing Management Corporate Communication (DE-588)4313131-1 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Corporate Communication (DE-588)4313131-1 s Corporate Identity (DE-588)4193565-2 s 2\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=905839 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Podnar, Klement Corporate communication a marketing viewpoint BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Communication in organizations fast Corporate culture fast Corporate image fast Marketing / Management fast Organizational behavior fast Wirtschaft Communication in organizations Corporate culture Corporate image Organizational behavior Marketing Management Corporate Communication (DE-588)4313131-1 gnd Corporate Identity (DE-588)4193565-2 gnd |
| subject_GND | (DE-588)4313131-1 (DE-588)4193565-2 (DE-588)4123623-3 |
| title | Corporate communication a marketing viewpoint |
| title_alt | Korporativno komuniciranje |
| title_auth | Corporate communication a marketing viewpoint |
| title_exact_search | Corporate communication a marketing viewpoint |
| title_full | Corporate communication a marketing viewpoint Klement Podnar |
| title_fullStr | Corporate communication a marketing viewpoint Klement Podnar |
| title_full_unstemmed | Corporate communication a marketing viewpoint Klement Podnar |
| title_short | Corporate communication |
| title_sort | corporate communication a marketing viewpoint |
| title_sub | a marketing viewpoint |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Communication in organizations fast Corporate culture fast Corporate image fast Marketing / Management fast Organizational behavior fast Wirtschaft Communication in organizations Corporate culture Corporate image Organizational behavior Marketing Management Corporate Communication (DE-588)4313131-1 gnd Corporate Identity (DE-588)4193565-2 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Communication in organizations Corporate culture Corporate image Marketing / Management Organizational behavior Wirtschaft Marketing Management Corporate Communication Corporate Identity Lehrbuch |
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