APA-Zitierstil (7. Ausg.)

Arthur, L. (2014). Big data marketing: Engage your customers more effectively and drive value. John Wiley & Sons, Inc.

Chicago-Zitierstil (17. Ausg.)

Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. Hoboken, New Jersey: John Wiley & Sons, Inc, 2014.

MLA-Zitierstil (9. Ausg.)

Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. John Wiley & Sons, Inc, 2014.