APA (7th ed.) Citation

Vincent, L. (2012). Brand real: How smart companies live their brand promise and inspire fierce customer loyalty. American Management Association.

Chicago Style (17th ed.) Citation

Vincent, Laurence. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. New York: American Management Association, 2012.

MLA (9th ed.) Citation

Vincent, Laurence. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. American Management Association, 2012.