Managing the new customer relationship: strategies to engage the social customer and build lasting value
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
2013
|
| Subjects: | |
| Online Access: | TUM01 Volltext |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (xxi, 327 p.) |
| ISBN: | 1118255852 1118255909 9781118092217 9781118255858 9781118255902 |
Staff View
MARC
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| 245 | 1 | 0 | |a Managing the new customer relationship |b strategies to engage the social customer and build lasting value |c Ian H. Gordon |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2013 | |
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| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Wirtschaft | |
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Record in the Search Index
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| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042742907 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:38Z |
| institution | BVB |
| isbn | 1118255852 1118255909 9781118092217 9781118255858 9781118255902 |
| language | English |
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| physical | 1 Online-Ressource (xxi, 327 p.) |
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| publishDate | 2013 |
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| publisher | Wiley |
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| spelling | Gordon, Ian 1952- Verfasser (DE-588)124933580 aut Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon Hoboken, N.J. Wiley 2013 1 Online-Ressource (xxi, 327 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Relationship marketing Customer relations Management Social media Marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=566443 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gordon, Ian 1952- Managing the new customer relationship strategies to engage the social customer and build lasting value BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Relationship marketing Customer relations Management Social media Marketing Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4236865-0 |
| title | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_auth | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_exact_search | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_full | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_fullStr | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_full_unstemmed | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_short | Managing the new customer relationship |
| title_sort | managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_sub | strategies to engage the social customer and build lasting value |
| topic | BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Relationship marketing Customer relations Management Social media Marketing Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Customer Relations Wirtschaft Relationship marketing Customer relations Management Social media Marketing Kundenmanagement |
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