APA-Zitierstil (7. Ausg.)

Gordon, I. (2013). Managing the new customer relationship: Strategies to engage the social customer and build lasting value. Wiley.

Chicago-Zitierstil (17. Ausg.)

Gordon, Ian. Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value. Hoboken, N.J: Wiley, 2013.

MLA-Zitierstil (9. Ausg.)

Gordon, Ian. Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value. Wiley, 2013.