Advertising types, trends, and controversies (Nova Science Publishers, 2012)
Includes bibliographical references and index
Human factors determining consumer response to recommeders - J. G. Phillips, R. P. Ogeil and A. Blaszczynski -- - The Lipdub as a trendy way of corporate communication: implications for institutions - Montserrat Díaz-Méndez -- - The impact of congruency and time pressure during simultaneous exposure in an IDTV context - Katarina Panić, Verolien Cauberghe and Patrick De Pelsmacker -- - Differential effects of visual and verbal elements in advertisements for new brands and extensions - Nathalie Dens, Bianca Puttemans and Patrick De Pelsmacker -- - Bridging the gap between dream and reality: stakes and advertising strategies - Virgine Villeneuve Anaudin -- - Children and advertising: what do they think about advertisements? how are they affected by advertisements? - Arzu Şener, Seval Güven and Ayfer Aydıner Boylu -- - Expert commentary - Alcohol advertising on the Internet: risks for underage youth - Jennifer A. Epstein and Nancy P. Barnett