Government policy and program impacts on technology development, transfer, and commercialization international perspectives (Taylor and Francis, 2013)
zugleich veröffentlicht als "Journal of nonprofit and public sector marketing" Volume 13, Number 1/2, 2005
Cover; Government Policy and Program Impacts on Technology Development, Transfer and Commercialization: International Perspectives; Copyright; CONTENTS; Introduction; An Overview of Potential Government Impacts on Technology Transfer and Commercialization; Perceived Impacts of Government Regulations on Technology Transfers; Building Capable Organization via Technological Innovation: A Study of a China's Leading Textile Machinery Company; The Effects of Changing Technology and Government Policy on the Commercialization of Music
Government Programs and Diffusion of Innovations in Taiwan: An Empirical Study of Household Technology Adoption RatesTelemedicine from a Macromarketing Viewpoint: A Critical Evaluation with Proposed Licensing Strategies; Patents, Copyrights, and Trademarks in the Early Twenty-First Century: The New Relevance of Some Old Concepts of Intellectual Property Rights; Government and Market Mechanisms to Provide Alternatives to Scrap Tire Disposal
The Comparative Influence of Government Funding by the U.S. Commerce Department's Advanced Technology Program and Private Funding on the Marketing Strategy of High-Tech FirmsFood Product Development, Food Regulations and Policies-Compatible or Not?; New Technology Adoption, Business Strategy and Government Involvement: The Case of Mobile Commerce; Predicting Core Innovation and Wealth from Technological Innovation and Domestic Competitiveness: The Crucial Role of Anti-Trust Policy Effectiveness; Incorporating the Dominant Social Paradigm into Government Technology Transfer Programs
Governmental and Corporate Role in Diffusing Development Technologies: Ethical Macromarketing ImperativesReflections on Ethical Concerns in Technology Transfer and Macromarketing; Response to Dr. Capaldi; Progressive Reduction of Economic Inequality as a Macromarketing Task: A Rejoinder; Index