Psychology of branding:
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Hauppauge, New York
Nova Science Publishers, Inc.
[2013]
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes index |
| Physical Description: | 1 Online-Ressource (pages cm) |
| ISBN: | 1626188815 9781626188815 9781626188174 1626188173 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042742378 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150806s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 1626188815 |9 1-62618-881-5 | ||
| 020 | |a 9781626188815 |9 978-1-62618-881-5 | ||
| 020 | |a 9781626188174 |9 978-1-62618-817-4 | ||
| 020 | |a 1626188173 |9 1-62618-817-3 | ||
| 035 | |a (OCoLC)855831583 | ||
| 035 | |a (DE-599)BVBBV042742378 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/27019 |2 23 | |
| 245 | 1 | 0 | |a Psychology of branding |c editor, W. Douglas Evans (The George Washington University School of Public Health and Health Services, Washington, DC, USA) |
| 264 | 1 | |a Hauppauge, New York |b Nova Science Publishers, Inc. |c [2013] | |
| 300 | |a 1 Online-Ressource (pages cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Branding (Marketing) |x Psychological aspects | |
| 650 | 4 | |a Brand name products |x Psychological aspects | |
| 700 | 1 | |a Evans, W. Douglas |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=619691 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBU |a ZDB-4-NLEBK | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028173246 | ||
Record in the Search Index
| _version_ | 1804174956156682240 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV042742378 |
| collection | ZDB-4-EBU ZDB-4-NLEBK |
| ctrlnum | (OCoLC)855831583 (DE-599)BVBBV042742378 |
| dewey-full | 658.8/27019 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27019 |
| dewey-search | 658.8/27019 |
| dewey-sort | 3658.8 527019 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01469nmm a2200397zc 4500</leader><controlfield tag="001">BV042742378</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150806s2013 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1626188815</subfield><subfield code="9">1-62618-881-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781626188815</subfield><subfield code="9">978-1-62618-881-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781626188174</subfield><subfield code="9">978-1-62618-817-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1626188173</subfield><subfield code="9">1-62618-817-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)855831583</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042742378</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27019</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Psychology of branding</subfield><subfield code="c">editor, W. Douglas Evans (The George Washington University School of Public Health and Health Services, Washington, DC, USA)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hauppauge, New York</subfield><subfield code="b">Nova Science Publishers, Inc.</subfield><subfield code="c">[2013]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (pages cm)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield><subfield code="x">Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield><subfield code="x">Psychological aspects</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Evans, W. Douglas</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=619691</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028173246</subfield></datafield></record></collection> |
| id | DE-604.BV042742378 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:37Z |
| institution | BVB |
| isbn | 1626188815 9781626188815 9781626188174 1626188173 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028173246 |
| oclc_num | 855831583 |
| open_access_boolean | |
| physical | 1 Online-Ressource (pages cm) |
| psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Nova Science Publishers, Inc. |
| record_format | marc |
| spelling | Psychology of branding editor, W. Douglas Evans (The George Washington University School of Public Health and Health Services, Washington, DC, USA) Hauppauge, New York Nova Science Publishers, Inc. [2013] 1 Online-Ressource (pages cm) txt rdacontent c rdamedia cr rdacarrier Includes index BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Psychologie Wirtschaft Branding (Marketing) Psychological aspects Brand name products Psychological aspects Evans, W. Douglas Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=619691 Aggregator Volltext |
| spellingShingle | Psychology of branding BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Psychologie Wirtschaft Branding (Marketing) Psychological aspects Brand name products Psychological aspects |
| title | Psychology of branding |
| title_auth | Psychology of branding |
| title_exact_search | Psychology of branding |
| title_full | Psychology of branding editor, W. Douglas Evans (The George Washington University School of Public Health and Health Services, Washington, DC, USA) |
| title_fullStr | Psychology of branding editor, W. Douglas Evans (The George Washington University School of Public Health and Health Services, Washington, DC, USA) |
| title_full_unstemmed | Psychology of branding editor, W. Douglas Evans (The George Washington University School of Public Health and Health Services, Washington, DC, USA) |
| title_short | Psychology of branding |
| title_sort | psychology of branding |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Psychologie Wirtschaft Branding (Marketing) Psychological aspects Brand name products Psychological aspects |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Psychologie Wirtschaft Branding (Marketing) Psychological aspects Brand name products Psychological aspects |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=619691 |
| work_keys_str_mv | AT evanswdouglas psychologyofbranding |