Media franchising creative license and collaboration in the culture industries - Johnson, Derek 1979- (New York University Press, 2013)
Includes bibliographical references and index
Cover; Contents; Acknowledgments; Introduction: An Industrial Way of Life; 1. Imagining the Franchise: Structures, Social Relations, and Cultural Work; 2. From Ownership to Partnership: The Institutionalization of Franchise Relations; 3. Sharing Worlds: Difference, Deference, and the Creative Context of Franchising; 4. "A Complicated Genesis": Transnational Production and Transgenerational Marketing; 5. Occupying Industries: The Collaborative Labor of Enfranchised Consumers; Conclusion: Future Exchanges and Iterations; Notes; Index; A; B; C; D; E; F; H; H; I; J; K; L; M; N; O; P; R; S; T; U.
VW; X; About the Author
""Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."".-Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved su