The End of Shops Social Buying and the Battle for the Customer - Molenaar, Cor (Ashgate Publishing Ltd, 2013)
Cover; Contents; List of Figures and Tables; About the Author; Introduction; 1 The End of Shops? Why It Is No Longer Necessary to Go to a Shop!; 2 The New Buying Behaviour: The Consumer of Today; 3 Is There Still a Future for Shops?; 4 Webshops: The Future for Retail? The Grass Is Always Greener on the Other Side; 5 Technology and Retail: In Times of Change You Have to Get to Know Your Customers; 6 New Concepts, New Opportunities: You Can't Change the Past, but You Can Change the Future!; 7 The End of Shops? A Fable or Reality?; Research on Retailing and Web Retailing
Conclusion: Fundamental Changes Needed for RetailingAfterword: Save the Shops -- Ten Ways to Attract Customers; Index
Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of the opportunities offered by the Internet will survive. Cor Molenaar analyses the struggle, the risks and describes the opportunities and potential for the retail trade to turn the