Dictionary of advertising and marketing concepts:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Walnut Creek, CA
Left Coast Press
[2013]
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | "From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals"-- Includes bibliographical references Foreword; Acknowledgements; A; B; C; D; E; F; G; H; I; L; M; N; P; Q; R; S; T; U; V; About the Author |
| Physical Description: | 1 Online-Ressource (pages cm) |
| ISBN: | 9781611329872 1611329876 9781611329858 161132985X 9781611329865 1611329868 |
Staff View
MARC
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| 500 | |a "From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals"-- | ||
| 500 | |a Includes bibliographical references | ||
| 500 | |a Foreword; Acknowledgements; A; B; C; D; E; F; G; H; I; L; M; N; P; Q; R; S; T; U; V; About the Author | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
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Record in the Search Index
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| dewey-full | 658.8003 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042741641 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:37Z |
| institution | BVB |
| isbn | 9781611329872 1611329876 9781611329858 161132985X 9781611329865 1611329868 |
| language | English |
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| physical | 1 Online-Ressource (pages cm) |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Left Coast Press |
| record_format | marc |
| spelling | Berger, Arthur Asa Verfasser aut Dictionary of advertising and marketing concepts Arthur Asa Berger Walnut Creek, CA Left Coast Press [2013] 1 Online-Ressource (pages cm) txt rdacontent c rdamedia cr rdacarrier "From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals"-- Includes bibliographical references Foreword; Acknowledgements; A; B; C; D; E; F; G; H; I; L; M; N; P; Q; R; S; T; U; V; About the Author Selling / Dictionaries BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Advertising fast Marketing fast Wirtschaft Advertising Dictionaries Marketing Dictionaries (DE-588)4066724-8 Wörterbuch gnd-content http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=598433 Aggregator Volltext |
| spellingShingle | Berger, Arthur Asa Dictionary of advertising and marketing concepts Selling / Dictionaries BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Advertising fast Marketing fast Wirtschaft Advertising Dictionaries Marketing Dictionaries |
| subject_GND | (DE-588)4066724-8 |
| title | Dictionary of advertising and marketing concepts |
| title_auth | Dictionary of advertising and marketing concepts |
| title_exact_search | Dictionary of advertising and marketing concepts |
| title_full | Dictionary of advertising and marketing concepts Arthur Asa Berger |
| title_fullStr | Dictionary of advertising and marketing concepts Arthur Asa Berger |
| title_full_unstemmed | Dictionary of advertising and marketing concepts Arthur Asa Berger |
| title_short | Dictionary of advertising and marketing concepts |
| title_sort | dictionary of advertising and marketing concepts |
| topic | Selling / Dictionaries BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Advertising fast Marketing fast Wirtschaft Advertising Dictionaries Marketing Dictionaries |
| topic_facet | Selling / Dictionaries BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General LANGUAGE ARTS & DISCIPLINES / Communication Studies BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Advertising Marketing Wirtschaft Advertising Dictionaries Marketing Dictionaries Wörterbuch |
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