Making media work: cultures of management in the entertainment industries
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Bibliographic Details
Format: Electronic eBook
Language:English
Published: New York New York University Press ©2014
Series:Critical cultural communication
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references and index
In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers-""the suits""--Who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provi
Physical Description:1 Online-Ressource (vi, 330 pages)
ISBN:9780814724989
0814724981

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