Commercial diplomacy and international business a conceptual and empirical exploration (Emerald, 2012)
ch. 1. Research on commercial diplomacy : a review and implications / Shirin Reuvers, Huub Ruël – ch. 2. Commercial diplomats as corporate entrepreneurs : an institutional perspective / Robin Visser, Huub Ruël – ch. 3. The value of commercial diplomacy from an international entrepreneurs perspective / Sander Busschers, Huub Ruël – ch. 4. The effectiveness of commercial diplomacy : a survey among embassies and consulates / Lennart Zuidema, Huub Ruël – ch. 5. Measuring export support performance / Gorazd Justinek – ch. 6. The commercial diplomat in interaction with international business : results of an empirical study / Olivier Naray – ch. 7. Competitors or collaborators : a comparison of commercial diplomacy policies and practices of EU member states / Annette Stadman, Huub Ruël – ch. 8. Entering the United States federal procurement market : success factors and barriers for foreign firms / Tim Vehof, Huub Ruël, Jan Telgen – ch. 9. Lobbying of commercial diplomats : institutional setting as a determining factor / Elena Bondarouk, Huub Ruël