Licensing, selling and finance in the pharmaceutical and healthcare industries the commercialization of intellectual property - Austin, Martin (Ashgate, 2012)
Includes bibliographical references and index
Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how to succeed in the future. Martin Austin explores the challenge that the pharmaceutical (and related) industries face in terms of balancing short term, cost containment and expenditure control in areas such as internal research and development; whilst em
pt. 1. The challenge -- pt. 2. Models and solutions