APA (7th ed.) Citation

Van den Bergh, J., & Behrer, M. (2013). How cool brands stay hot: Branding to Generation Y (Second edition.). Kogan Page.

Chicago Style (17th ed.) Citation

Van den Bergh, Joeri, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y. Second edition. London: Kogan Page, 2013.

MLA (9th ed.) Citation

Van den Bergh, Joeri, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y. Second edition. Kogan Page, 2013.

Warning: These citations may not always be 100% accurate.